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課程來源:TED
     
Richard St. John談成功是趟持續的旅程
Richard St. John: "Success is a continuous journey"
 
講者:Richard St. John
2009年7月演講,2009年9月在TED上線
 
翻譯:                劉契良
編輯:                洪曉慧
簡繁轉換:            陳盈
後制:                劉契良
字幕影片後制:        謝旻均
 
 
關於這場演講:
以他典型坦率的口吻,Richard St. John提醒我們成功不是一條單行道,而是一趟持續的旅程,他以自身事業的興衰作為寶貴借鑒 ─ 當我們停止嚐試,就將失敗。
 
關於Richard St. John:
自我形容為是一名凡人,透過做自己喜愛的事而獲致成功,Richard St. John花了超過十年的時間研究成功的要素,最後淬鍊出八字箴言、三分鐘演講及一本暢銷書。
 
完整履歷與更多連結:
 
為何要聽他演講:
Richard St. John已知道自己的成功之道 ─ 即透過他的行銷公司St. John Group,他曾包裝過的客戶像 Nortel 和 BlackBerry/Research in Motion,但無法忘懷一個問題:為什麼是他?他自視是名凡人,在校表現並不具天份、也不特別帥或是幸運,所以他花了超過十年的時間訪問 500 名他定義為成功的人士 ─ 從建築大師 Frank Gehry到一般沒沒無聞,但在其各自生活中很成功的人士。
 
訪問集結成書:《成功的要素》Spike's Guide to Success: Stupid, Ugly, Unlucky and RICH為 St. John 開創出另一條成功大道,他成為一名勵志講師及脫口秀明星。他的最新著作名為《成功的八個祕訣》8 to Be Great: The 8 Traits that Lead to Great Success
 
「這書很棒,讓讀者心大增,讓你對做自己更加尊重,而且明瞭自己可以成功」。
Thomas Fischer,Habitat for Humanity
 
 
Richard St. John 的英文網上資料
 
著作:8 to Be Great
[TED科技娛樂設計]
已有中譯字幕的TED影片目錄(繁體)(簡體)。請注意繁簡目錄是不一樣的。

為何會有這麼多人在成功之後又再次失敗?一個很大的原因是,我們總認為成功是條單行道,所以總會盡全力地邁向成功之路,可是一旦成功了,我們便認為事情結束了,於是開始享逸,停止一切,當初促使我們達致成功的努力,不久後我們就開始走下坡了,我可以告訴您們這確實會發生,因為我有切身之痛,為了達到成功的巔峰,我不斷努力並敦促自己,但不久就停了,因為我認為:「喔!我做到了,可以停下來休息了」,為了成功,我也曾不斷地改進且一直很努力工作,但我又停下來了,因為我心想:「我夠棒了,不需要再改進了」,為了成功,我很擅於使用圖上眾多小技巧想出一些好點子來,但我又停了,因為我自認是高手,不需辛苦的想點子,它們應該像魔法般自己出現,但唯一出現的卻是創意瓶頸,我什麼點子也沒有了。
 
 
為了成功,我總是專注在客戶和專案上,忽略了金錢管理,當開始進帳時,我就分心了,於是,在應與客戶談話時,我卻是在電話上和我的股票及房產經理人談投資,為了成功,我總是從事自己喜愛的工作,但我也陷入我所討厭的事中,就像管理,我是全世界最糟糕的管理者,但我認為我應該做這件工作,畢竟我是公司的董事長,但很快的,我總是烏雲罩頂,表面上我看似很成功,但內心卻異常沮喪,但我是個男人,我曉得如何調適,我買了一輛跑車!(笑聲)
 
 
結果沒用,我是快多了,但心裡仍然沮喪,因此我轉而求見我的心理醫師,我說:「醫師,我可以買任何想要的東西,但我不開心,我感到很沮喪!他們說的是真的,但直到我自己親身經歷時才相信,金錢無法買到快樂」,醫師說:「沒錯,但是錢可以買百憂解」,他給我開了抗憂鬱藥,用藥後,烏雲散去了些,但我所有的工作也是,因為我變得呆滯,如果客戶不來電,我根本不在意工作(笑聲),而客戶也真的不再來電(笑聲),因為他們知道我不再服務他們了,我只服務我自己,所以他們把錢和專案轉到其他可以提供更好服務的公司。
 
 
我的事業不久後就一落千丈,我的夥伴Thom和我不得不讓所有員工離開,只剩下我們兩個人,且隨時會破產,棒呆了,因為沒有員工就表示無需管理,我回頭做我喜愛的專案,我再次樂於工作,而且更加努力,長話短說,就是我做了所有讓我重回成功巔峰的事,但過程是條漫漫長路,我花了七年的時間,最終,我的生意獲得空前成長,我回顧並遵循這八個原則,我頂上的烏雲完全消失了,有天醒來,我說:「我不再需要百憂解了」,於是,我丟了藥罐,從此再沒用過。
 
 
我學習到成功不是一條單行道,它不是像這樣的,而是更像這張圖,成功是一趟持續的旅程,所以,如果我們想要避免「成功-失敗症候群」,只要不斷的遵循這八個原則,因為關鍵不在於我們如何達到成功,一切端看我們如何持續下去,這就是保持成功的秘訣,謝謝。
 
(掌聲)

以下為系統擷取之英文原文

About this talk

In his typically candid style, Richard St. John reminds us that success is not a one-way street, but a constant journey. He uses the story of his business' rise and fall to illustrate a valuable lesson -- when we stop trying, we fail.

About Richard St. John

A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes… Full bio and more links

Transcript

Why do so many people reach success and then fail? One of the big reasons is, we think success is a one-way street. So we do everything that leads up to success. But then we get there. We figure we've made it, we sit back in our comfort zone, and we actually stop doing everything that made us successful. And it doesn't take long to go downhill. And I can tell you this happens. Because it happened to me.

Reaching success, I worked hard, I pushed myself. But then I stopped, because I figured, "Oh, you know, I made it. I can just sit back and relax."

Reaching success, I always tried to improve and do good work. But then I stopped because I figured, "Hey, I'm good enough. I don't need to improve any more."

Reaching success, I was pretty good at coming up with good ideas. Because I did all these simple things that led to ideas. But then I stopped. Because I figured I was this hot-shot guy and I shouldn't have to work at ideas. They should just come like magic. And the only thing that came was creative block. I couldn't come up with any ideas.

Reaching success, I always focused on clients and projects, and ignored the money. Then all this money started pouring in. And I got distracted by it. And suddenly I was on the phone to my stockbroker and my real estate agent, when I should have been talking to my clients.

And reaching success, I always did what I loved. But then I got into stuff that I didn't love, like management. I am the world's worst manager. But I figured I should be doing it. Because I was, after all, the president of the company.

Well, soon a black cloud formed over my head and here I was, outwardly very successful, but inwardly very depressed. But I'm a guy, I knew how to fix it. I bought a fast car. (Laughter) It didn't help. I was faster but just as depressed.

So I went to my doctor. I said, "Doc, I can buy anything I want. But I'm not happy. I'm depressed. It's true what they say, and I didn't believe it until it happened to me. But money can't buy happiness." He said, "No. But it can buy Prozac." And he put me on anti-depressants. And the black cloud faded a little bit. But so did all the work. Because I was just floating along. I couldn't care less if clients ever called. (Laughter)

And clients didn't call. (Laughter) Because they could see I was no longer serving them, I was only serving myself. So they took their money and their projects to others who would serve them better.

Well, it didn't take long for business to drop like a rock. My partner and I, Thom, we had to let all our employees go. It was down to just the two of us, and we were about to go under. And that was great. Because with no employees, there was nobody for me to manage.

So I went back to doing the projects I loved. I had fun again. I worked harder. And to cut a long story short: did all the things that took me back up to success. But it wasn't a quick trip. It took seven years.

But in the end, business grew bigger than ever. And when I went back to following these eight principles, the black cloud over my head disappeared altogether. And I woke up one day and I said, "I don't need Prozac anymore." And I threw it away and haven't needed it since.

I learned that success isn't a one way street. It doesn't look like this. It really looks more like this. It's a continuous journey. And if we want to avoid "success to failure syndrome." We just keep following these eight principles. Because that is not only how we achieve success, it's how we sustain it. So here is to your continued success. Thank you very much. (Applause)


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