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課程來源:TED
     
Derek Sivers 談如何引領風潮
Derek Sivers: How to start a movement
 
講者:Derek Sivers
2010年2月演講,2010年4月在TED上線
 
翻譯:                劉契良
編輯:                洪曉慧
簡繁轉換:            陳盈
後制:                劉契良
字幕影片後制:        謝旻均
 
 
 
關於這場演講
 
藉由一些有趣影片的協助,Derek Sivers 解釋變動產生的真正原因。(暗示:需要兩個人)。
 
關於
 
透過他的專案 MuckWork,Derek Sivers 想要減輕創意人士的負擔(及無聊)。
 
為何要聽他演講:
 
Derek Sivers 因為創設 CD Baby 而一舉成名,從 1987 年開始即是一名專業音樂人,CD Baby 是 1998 年一場意外的結晶,當時他在自己的網站上販賣 CD,友人問他可否也代售他們的 CD,後來,CD Baby 成為網路上最大的獨立音樂賣家,幫 150,000 多名音樂人賣了超過 1 億美金。
 
2008 年,Sivers 脫手 CD Baby 轉而專注於其他新事業及為音樂人謀福利,包括他的新公司 MuckWork,主打由一支有效率的團隊助音樂人處理他們認為「沒創意的苦活」。
 
「Derek Sivers 正在改變音樂買賣的方式。音樂人的救星。音樂企業的最後幾位民族英雄之一」。
《君子雜誌》
 
Derek Sivers 的英文網上資料:
 
Twitter: @Sivers
 
[TED科技娛樂設計]
已有中譯字幕的TED影片目錄(繁體)(簡體)。請注意繁簡目錄是不一樣的。
 
 
女士先生們,在 TED我們常談到領袖風範及變動開創,就讓我們來看這場變動的產生,從開始到結束僅三分鐘的時間,並分析其中奧妙吧。
 
 
首先,我們都知道領袖必需有膽識站出來並經得住嘲諷,但他所做的必需是很簡單就能被追隨,第一位追隨者扮演著重要的角色,因為他向其他人展示如何追隨,現在我們注意到領袖歡迎他並將其視同等齊,這樣就不再只是有關領袖,而是他們,複數,他開始號召他的朋友們,你也許已注意到第一位追隨者其實是一位被低估的領袖角色,因為起身追隨也需夠帶種,第一位追隨者讓一個孤獨的傻瓜變成領袖(笑聲)(掌聲)。
 
 
第二位追隨者加入了,現在不只有一個孤獨的傻瓜,而是兩個,三個人成眾,聚眾成事,所以變動必需是公開的,很重要的是不僅領袖,還有追隨者,因為你會發現新的追隨者模仿的對象是其他追隨者,而非領袖,又加入了兩個人,緊跟著另外三個人,氣勢出來了,這就是關鍵時刻,歡樂時刻開啟了,我們注意到更多人的加入,讓出糗的風險降低,所以那些先前還在一旁觀望的人,現在沒有理由不加入,因為他們不再顯得突兀或擔心被嘲笑,反倒是動作夠快的話,他們還能成為「酷炫一族」的成員(笑聲)。
 
 
下一分鐘,你可以看到所有人都想加入,因為最終他們將會因為沒有即時加入變局被嘲笑,這就是變動的開創,讓我概括這變動的重點,首先,如果你是有領導慾的類型,就像那位打赤膊的孤獨舞動者,記得,重點是要將你的前幾位追隨者視同等齊,這樣主題便很清楚是變動,而非個人,Okay,但我們可能沒有抓到重點,最重要的一點是,如果你有注意到,你有掌握到嗎?是領袖風範被過度美化,沒錯,的確是那位打赤膊的傢伙開啟變動,一切都要歸功於他,但其實是第一位追隨者助一位孤獨的傻瓜變成領袖,結論是如果我們都要當領袖,則變動是起不了作用的,如果你真的想要開創變動,必需要先有追隨的勇氣,並向其他人展示如何追隨,且當你發現一個孤獨的傻瓜在做一件很棒的事時,帶種的成為第一位起身追隨的人吧,TED正是能實行這一切最完美的地方,感謝聆聽。
(掌聲)

以下為系統擷取之英文原文

About this talk

With help from some surprising footage, Derek Sivers explains how movements really get started. (Hint: it takes two.)

About Derek Sivers

Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio and more links

Transcript

So, ladies and gentlemen, at TED we talk a lot about leadership and how to make a movement. So let's watch a movement happen, start to finish, in under three minutes and dissect some lessons from it.

First, of course you know, a leader needs the guts to stand out and be ridiculed. But what he's doing is so easy to follow. So here's his first follower with a crucial role. He's going to show everyone else how to follow.

Now, notice that the leader embraces him as an equal. So, now it's not about the leader anymore; it's about them, plural. Now, there he is calling to his friends. Now, if you notice that the first follower

is actually an underestimated form of leadership in itself. It takes guts just to stand out like that. The first follower is what transforms a lone nut into a leader. (Laughter) (Applause)

And here comes a second follower. Now it's not a lone nut, it's not two nuts, three is a crowd, and a crowd is news. So a movement must be public. It's important, not just to show the leader, but the followers because you find that new followers emulate the followers, not the leader.

Now, here comes two more people, and immediately after, three more people. Now we've got momentum. This is the tipping point. Now we've got a movement. So, notice that, as more people join in, it's less risky. So those that were sitting on the fence before, now have no reason not to. They won't stand out. They won't be ridiculed. But they will be part of the "in" crowd if they hurry. (Laughter) So, over the next minute, you'll see all of those that prefer to stick with the crowd because eventually they would be ridiculed for not joining in, and that's how you make a movement.

But let's recap some lessons from this. So first, if you are the type, like the shirtless dancing guy that is dancing alone, remember the importance of nurturing your first few followers as equals so it's clearly about the movement, not you. Okay, but we might have missed the real lesson here.

The biggest lesson, if you noticed -- did you catch it -- is that leadership is over-glorified, that, yes, it was the shirtless guy was first, and he'll get all the credit, but it was really the first follower that transformed the lone nut into a leader. So, as we're told that we should all be leaders, that would be really ineffective.

If you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in. And what a perfect place to do that, TED.

Thanks. (Applause)


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有關本課程的討論

課程討論
the word "movement" 在這裡的意思是指「群眾運動」而非「歡樂時刻」。建議翻譯做修正,謝謝:)

huaiti, 2010-10-22 03:05:51

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