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課程來源:TED
     

 

Mike Matas 談下一代電子書

Mike Matas: A next-generation digital book

 

Photo of three lions hunting on the Serengeti.

講者:Mike Matas

2011年3月演講,2011年4月在TED2011上線

 

翻譯:TED

編輯:朱學恆、洪曉慧

簡繁轉換:洪曉慧

後製:洪曉慧

字幕影片後制:謝旻均

 

影片請按此下載

MAC及手持裝置版本請按此下載

閱讀中文字幕純文字版本

 

關於這場演講

軟體工程師Mike Matas示範iPad的第一本全篇互動電子書-包含精巧、拖曳式的影片及圖示,以及可自行操作的酷炫資料視覺化圖片。此書為《我們的選擇》,為高爾《不願面對的真相》一書之續作。

 

關於Mike Matas

在蘋果公司時,Mike Matas協助撰寫了iPhone和iPad的使用者界面。現在於Push Pop Press數位出版公司,他協助重新改寫電子書的形式。

 

為什麼要聽他演講

過去十年,Mike Matas曾參與一些最有趣的高科技計畫。身為一個(令人驚訝的)年輕程式設計師,他是Delicious Monster的共同創始人,也是唯美的目錄管理工具Delicious Library的製作者。2005年,他前去蘋果公司任職,設計了iPhone, iPad 及 Mac OS X的使用者界面和影像藝術。

 

現在,他是Push Pop Press共同創始人,這是一間新成立的數位出版公司。Push Pop出版的第一本電子書是高爾的《我們的選擇》,可在iPad,iPhone和iPod Touch上操作。

 

空閒時,他是一位攝影師>>

 

「這是你見過最優雅、流暢、令人身歷其境的應用程式。它是觸控螢幕工具新世界的典範作品。」

-David Pogue評論,《紐約時報》

 

Mike Matas的英語網上資料

Twitter: @mike_matas

Home: mikematas.com

 

[TED科技‧娛樂‧設計]

已有中譯字幕的TED影片目錄(繁體)(簡體)。請注意繁簡目錄是不一樣的。

 

Mike Matas 談下一代電子書

過去一年半期間,我在Push Pop Press(數位創造出版平台)的團隊,與Charlie Melcher及Melcher媒體公司著手創造第一本長篇互動電子書,書名為《我們的選擇》,作者是高爾(前美國副總統)。本書為《不願面對的真相》之續作,其中探討了所有可以解決氣候危機的方案。

 

這本書是這樣開始的。這是它的封面,隨著地球轉動,我們可以看到我們的所在地,接著,我們打開書,拖曳過各個章節來瀏覽這本書;或者,我們可以捲動底下的書頁。如果我們想要放大某一頁,可以直接將這頁打開,你在這本書中看到的所有東西都可以用兩根手指挑起、拉離頁面,再打開,如果想回上一步繼續看這本書,只要將它折起,再放回頁面。這也是以同樣方式操作,將圖片挑起,然後拉開圖片。

 

(書中音效)高爾:我將我自己視為絕大多數會看著風車而認為它們為這片風景增添了美感的人。

 

Mike Matas:在這整本書中,高爾會從頭到尾導讀並解釋所有照片,這張照片裡,你還可以看到一張互動地圖,放大地圖就可以看見照片是在哪裡拍攝的。在這本書中有超過一小時的紀錄片和互動動畫,因此,你可以打開這張圖-

 

(書中音效)高爾:大多數現代風力發電機具有一個大的...

 

MM: 影片會馬上開始播放,在播放的同時,我們可以捏起影片,並將其置回頁面,影片依然會繼續播放,或者,我們可以將它縮小,放回目錄中,影片依然繼續播放。但這本書中最酷的一項內容,就是它的互動資料圖表,這張圖表顯示出美國各地的風力潛能,不只是觀看這些資訊,我們還可以用手指探索,逐一查看全國各州確實擁有多少風力潛能,我們也能以同樣方法檢視地熱能和太陽能。

 

這是我最喜愛的圖片之一,你們可以看到...(笑聲)(掌聲)當風起時,所有來自風車的多餘能量都被轉移至電池中,隨著風慢慢平息,所有多餘能量會轉移回屋裡,所以屋裡永遠不會沒電。而這整本書,不只能在iPad上操作,也能在iPhone上使用,所以你可以在家裡的客廳,用iPad開始閱讀這本書,之後再用iPhone繼續往下讀,操作方式完全相同。你可以捏起任何一頁,打開頁面。

 

這就是Push Pop Press創作的第一本電子書,高爾的《我們的選擇》,謝謝。(掌聲)

 

Chris Anderson: 太精彩了,你們想成為出版社的技術授權公司嗎?你們公司是做什麼的?其他人也可以做像這樣的事嗎?

 

MM: 是的,我們建立的是一項工具,讓出版社能非常容易地建立像這樣的內容。Melcher媒體的團隊位於東岸,我們在西岸建立起這套軟體,利用我們的工具,每天將圖片和文字拖曳到書中編排內容。

 

CA: 所以你們希望將這套軟體授權給出版社,來製造出這麼美的書?(MM: 是的)好,Mike,非常感謝。

 

MM:謝謝。(CA: 祝你好運)

 

(掌聲)

 

以下為系統擷取之英文原文

About this Talk

Software developer Mike Matas demos the first full-length interactive book for the iPad -- with clever, swipeable video and graphics and some very cool data visualizations to play with. The book is "Our Choice," Al Gore's sequel to "An Inconvenient Truth."

About the Speaker

While at Apple, Mike Matas helped write the user interface for the iPhone and iPad. Now with Push Pop Press, he's helping to rewrite the electronic book. Full bio and more links

Transcript

So for the past year and a half, my team at Push Pop Press and Charlie Melcher and Melcher Media have been working on creating the first feature-length interactive book. It's called "Our Choice" and the author is Al Gore. It's the sequel to "An Inconvenient Truth" and it explores all the solutions that will solve the climate crisis.

The book starts like this. This is the cover. As the globe spins, we can see our location. Then we can open the book and swipe through the chapters to browse the book. Or, we can scroll through the pages at the bottom. And if we wanted to zoom into a page, we can just open it up. And anything you see in the book, you can pick up with two fingers and lift off the page and open up. And if you want to go back and read the book again, you just fold it back up and put it back on the page. And so this works the same way; you pick it up and pop it open.

(Audio) Al Gore: I consider myself among the majority who look at windmills and feel they're a beautiful addition to the landscape.

Mike Matas: And so throughout the whole book, Al Gore will walk you through and explain the photos. This photo, you can you can even see on an interactive map. Zoom in to it and see where it was taken. And throughout the book, there's over an hour of documentary footage and interactive animations. So you can open this one.

(Audio) AG: Most modern wind turbines consist of a large ...

MM: It starts playing immediately. And while it's playing, we can pinch and peak back at the page, and the movie keeps playing. Or we can zoom out to the table of table of contents, and the video keeps playing. But one of the coolest things in this book are the interactive infographics. This one shows the wind potential all around the United States. But instead of just showing us the information, we can take our finger and explore, and see, state by state, exactly how much wind potential there is. We can do the same for geothermal energy and solar power.

This is one of my favorites. So this shows ... (Laughter) (Applause) When the wind is blowing, any excess energy coming from the windmill is diverted into the battery. And as the wind starts dying down, any excess energy will be diverted back into the house -- the lights never go out. And this whole book, it doesn't just run on the iPad. It also runs on the iPhone. And so you can start reading on your iPad in your living room and then pick up where you left off on the iPhone. And it works the exact same way. You can pinch into any page. Open it up.

So that's Push Pop Press' first title, Al Gore's "Our Choice." Thank you. (Applause)

Chris Anderson: That's spectacular. Do you want to be a publisher, a technology licenser? What is the business here? Is this something other people can do?

MM: Yeah, we're building a tool that makes it really easy for publishers right now to build this content. So Melcher Media's team, who's on the East coast -- and we're on the West coast, building the software -- takes our tool and, every day, drags in images and text.

CA: So you want to license this software to publishers to make books as beautiful as that? (MM: Yes.) All right. Mike, thanks so much.

MM: Thank you. (CA: Good luck.)

(Applause)
 


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