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Charlie Denson 為2013年猶他州立大學畢業生演講

Charlie Denson 2013 Commencement Speech at Utah State University

 

Photo of three lions hunting on the Serengeti.

講者:Charlie Denson

2013年5月4日演講

 

翻譯:洪曉慧

編輯:朱學恆

簡繁轉換:洪曉慧

後製:洪曉慧

字幕影片後制:謝旻均

 

影片請按此下載

MAC及手持裝置版本請按此下載

閱讀中文字幕純文字版本

 

關於這場演講(來源Utah State University

猶他州立大學歡迎NIKE品牌總裁Charlie Denson擔任第126屆畢業典禮演講嘉賓。Denson亦將於畢業典禮中獲頒榮譽博士學位。

 

關於Charlie Denson(來源businessweek

Charles (Charlie) D. Denson自2001年3月起於NIKE公司擔任NIKE品牌總裁。Denson負責NIKE品牌全球各項業務。Denson自1979年2月起受雇於NIKE公司,於奧勒岡州波特蘭市最初的零售店之一擔任副理。

 

Charlie Denson 為2013年猶他州立大學畢業生演講

 

大家早安。我想今天的首要之務是恭喜各位,這正是我們在此的原因,特別是你和你的家人,因為我們都知道後援團隊相當重要。但今天的主角是你們,因此恭喜各位,其中意義在於完成漫長人生旅程的下一步,將今天視為達成既定目標的里程碑。有些人花了幾年,也許有些人花了更長時間,幹得好,恭喜!(歡呼聲)(掌聲)

 

就個人而言,第二件事是感謝Albrecht校長、校董會委員及猶他州立大學全體行政人員和教職員。十分榮幸今天能來到這裡,參與這場盛典。我想感謝我的妻子Trina,我的孩子Justin、Jackson和Lindsey,還有今天與我們一起前來的姪女Tori。沒有他們,我不可能站在這裡。我也想恭喜及祝賀其他獲頒榮譽學位者,他們在今天的畢業典禮上獲得肯定:一位聯邦法官、一位知名國際大學校長,及一位對前運動員來說是極佳夥伴的美國參議員。恭喜各位。(掌聲)

 

好,我該從哪裡談起?我想不妨簡述一下「我」如何成為現在的我。1976年春天,我以「walk on」(非獎學金球員)橄欖球員身分來到Logan,希望在新教練Bruce Snyder的帶領下拿到獎學金。這個決定來自專科學校教練Terry Shea的建議。他曾加入Snyder的球隊,認為我或許能有所發揮。有趣的是,我在運動、商業及生活中發現的相似處:競爭、團隊合作、準備-僅舉幾個例子。

 

35年前,我同樣坐在這座Spectrum體育場中,慶祝自己獲得猶他州立大學學位,主修市場行銷,副修經濟學。當時,我對「脫離學校」的興奮之情遠勝於對未來出路的擔憂,年輕人的天真和熱情正是我當時的寫照。因此,當然,我大肆慶祝。我前往東海岸一些從未去過的地方旅行:紐約市、華盛頓特區、邁阿密,一路玩到加勒比。我返回奧勒岡的家時,一踏進家門,父親隨即問我:「好,現在有什麼打算?」耳熟嗎?我根本沒什麼具體計劃。我知道我希望展開職業生涯,我不想唸研究所,我喜歡商業,當然,還有運動。因此我提出申請,經某家區域性百貨公司管理人員培訓項目錄取。當被問及對哪個部門感興趣時,我的答案顯而易見:我想負責體育用品。

 

不久後,我遇見一位從小一起長大的家族朋友,他曾經是奧勒岡大學田徑運動員,受教於傳奇田徑教練Bill Bowerman。畢業後,他任職於一家小型新創製鞋公司,由Bowerman及他過去旗下運動員之一-Phil Knight-創立。Bowerman總是絞盡腦汁地思索如何製造更輕、更好的鞋,使他的運動員具有競爭優勢。Knight剛於史丹佛完成MBA學位,論文主題是「如何在亞洲更有效率地生產運動鞋」。因此他們激盪出一個想法,決定攜手合作,最後將公司命名為Nike,沿用希臘勝利女神之名。

 

我聽過這家公司,事實上高中和大學時還買過幾雙他們的鞋。他問我是否有興趣在這家公司工作,但將我脆弱不堪的生涯規劃寄託於一群前運動員經營的小公司,我不認為這是好主意,因此我拒絕了。人難免犯錯。

 

假期季期間,我專注於百貨公司的工作。想當然耳,如果你們曾在耶誕假期於零售業工作,就知道那是相當辛苦的工作。我不確定這是否是我追尋的職業生涯,因此我打電話給那位朋友,看看他近況如何。他正管理一小部分Nike公司開設的零售店,以便在某些關鍵市場佔得一席之地。當時是1979年,他再次問我是否感興趣。當時還有一些副理職缺,他可幫我安排一個職位。我得考慮一下。這仍是零售業,但這是進入這家公司的捷徑,它能提供的是運動與商業之間的直接聯繫,並與許多前運動員共事。我稱他們為運動員(athletes),而非jocks(大學運動員,貶意為四肢發達頭腦簡單),我得展現應有的尊重。這一切都是我的熱情所在。然後出現一個轉捩點:它支付的月薪比我目前薪水多100美元。我接受了,因此我轉換跑道,但我向自己承諾,我頂多幹五年,然後我會找份真正的工作和事業。

 

現在我可以坦白說,我不必再找什麼真正工作,我的職業生涯比想像中還棒。34年後,我已走遍世界各地,親臨每一項重要體育賽事,與世上一些最聰明、最有創意的人見面及合作。我見過總統、首相、各國領袖,與當今一些最偉大的運動員稱兄道弟,這個名單相當長。

 

因此我今天在這裡與你們共同慶祝,這令我相當興奮。當我思考如何準備這場演講時,腦海裡浮現許多不同想法,但最後我決定分享一些使我職業生涯獲益匪淺的體驗:保持簡單。因此我想做的是,我想提出三個簡單問題,並提供一些個人見解。

 

第一:你想做什麼?第二:你該做什麼?第三:我希望你做什麼?顯然我不認為這些問題擁有相同答案。我們先從「你想做什麼?」談起。如我提過的,對我來說,列表上第一件事就是慶祝。這是你應得的,盡情慶祝吧!就個人而言,我建議大家這麼做。有些人花了四年漫長時間,也許有人花了更長時間,畢業是年輕歲月最重要的里程碑之一慶祝多久?一天、一星期、一個月、一年,有些人甚至慶祝一輩子,那也無妨,每個人都有自己的「時鐘」,轉速快慢完全取決於你,沒人能告訴你何時何地該怎麼做。因此當慶祝結束後,這個問題終究會出現:接下來呢?我們都得面對。今天我不會提出太多保證,事實上我不再提出任何保證,但我只保證一點:所有人的答案都不相同。這個問題的答案沒有對錯,我一向喜歡這樣的問題。有人選擇藝術,有人選擇科學,有人選擇追求更高學位,有人想朝商界發展,有人也許想進入政壇。但每個人都該相信:你能改變世界。因為你有這個能力,你們這一代擁有大好時機。你聽過這個說法:時機就是一切。

 

如今我們生活在全球化社會,其中存在大量機會。我們可隨時隨地與世界各地聯繫與交流,我們比歷史上任何時期更瞭解彼此。這種關聯性也可能導致衝突-文化、宗教、甚至世代之間,這將成為日益嚴重的問題,如果我們不曾意識到世界只有一個,實在沒別的地方可去。生活在地球上是我們唯一的選擇,很棒的選擇,但我們需要適應及改變-無論環境上、經濟上、甚至社會上-如果我們希望一切長存。我們的世界需要進步,你們正是引領變革的一代。你們這一代正以突飛猛進的腳步前進,創造新希望及解決方案。別停下腳步,投身其中、提出見解、有所作為。你們有這個能力,我勉勵各位,你必須這麼做-為了全人類。無論你追尋什麼目標,我僅能提供本身經驗。你或許認為需要建立總體計畫,訂定最終目標,確立自己的期望。我的建議是,別讓自己受限於任何領域,至少目前來說。我有幸造訪過非洲叢林及世上最大的都市叢林,我見過生活在你們難以想像環境中,孩童臉上洋溢著希望。我十分確信,人類精神將生生不息。設法投身其中,你將擁有更深刻的體會。

 

你們聰明過人,勝於以往任何世代,但你們尚未擁有足夠智慧。智慧來自時間的累積,因此常存敬畏之心,無論你選擇做什麼,確保選項並非唯一,對新觀念和機會保持開放心態。無論你想做什麼、想在哪裡生活,甚至想如何達成目標,你再也不會擁有比現在更多的自由,因此務必善加利用。我認為有幾項特質是成功的關鍵,其中最重要的是好奇心,它引領你提出這個問題:為什麼,或為什麼不?當代許多最令人驚艷的創新都源於這個簡單問題,很棒的問題。其餘特質包括傾聽、學習、合作。我曾經參加一個會議,與會者都是世上最聰明的人,老實說有點嚇人。某個人對我說:「記住,世上有許多聰明絕頂的人,多半並非為你效力。」好點子可來自任何地方,因此終身學習是值得開發及利用的重要特質。

 

好,現在來談「你該做什麼?」我的建議是:保持選擇的開放性,並建立一些「護欄」,你可藉此評估這些選項。我所謂的「護欄」是指,你必須瞭解什麼使你有成就感?什麼是你的熱情所在?什麼最終能令你心滿意足?無論你與哪位已達成個人目標的人交談,他們都會告訴你,他們追隨自己的熱情,這是成功及自我實現的關鍵。因此花點時間瞭解這對你來說有何意義,將獲益良多。

 

期望-喔,是的,期望一向是其中一部份,關鍵在於:你試圖實現的是誰的期望?父母?朋友?教授?手足?另一半?還是你自己?其中只有一個至關緊要,只有一個你能完全掌控,確保你知道如何先解決這個問題,然後再處理其餘部分。否則某天早上醒來,你會問自己:「我怎麼會走到這一步?」這並非總是壞事,我幾乎每天如此。我無法想像自己多麼幸運,我在同一家公司待了34年,有時我會停下腳步,問自己:為什麼?最初計劃是頂多待五年,這段期間我也有其他選擇,但我意識到,有三個問題我必須得到肯定答案,當我考慮其他機會時,無論是Nike內部或其他公司。第一:我是否有信心且準備好成功扮演新角色?因為成功孕育機會。第二:這個機會是否能讓我繼續學習新東西?因為總有你不知道的東西。最後是:這是否確實是我的熱情所在?因為厭倦感永遠無法使你發揮最大潛力。此外,我沒有任何計劃,我認為如果能肯定回答這三個問題,我就會接受這個機會。

 

我曾經考慮換公司,但最後,在這段職業生涯中,Nike總讓我能肯定回答這些問題。我之前用過「旅程」這個字眼,這是很重要的細節,因為我認為所有人都身處這段旅程。這並非衝刺,雖然有時感覺確實如此。隨著時間推移,我們都會學到的一點就是耐心。這並非我人生中大部分時候適應良好的項目,但顯然是我已學會接受的特質。當我移居國外,必須適應外國文化時,感到倍受打擊。那是我一生中最棒的學習機會之一。最後我學到,解決問題的方法不止一種,創造機會的方法不止一種,傳遞訊息的方法不止一種,這幾乎改變了我對一切事物的看法,替我創造了機會和能力,使我得以經營價值數十億美元的全球品牌及組織。這是一段旅程,確保你做好準備,享受這個過程。

 

對你們和這個世代來說,你們將比以往任何世代承擔更多責任、擁有更多機會。聽起來或許有點嚇人,確實如此。現在輪到你們貢獻、領導、找出前進方向。好消息是,你們也是有史以來最有能力的世代。你們擁有更好的教育、更全球化的視野,你們吸取了所有前人的教訓。我相信我們已打下良好基礎,但現在輪到你們接受挑戰。因此這引導出下一個問題:「我希望你們怎麼做?」

 

我希望你們願意改變世界,使它成為更美好的地方。我們不能繼續目前的生活方式,我們正耗盡自然資源、破壞生態系統、逐漸摧毀我們的星球。地球相當大,但並非無窮無盡。重點不在於減少消耗,而在於採取不同做法,這正是你們發揮作用的時機。尋找創造事物的新方法、使用事物的新方法、不同處理事物的方法。地球有它本身的限制,但限制可創造創新機會,造成不同改變。

 

我希望你們引領人類邁向尊重和理解的世界。我們的世界日益縮小,這是一個新聞24小時播放的世界,一個透明的世界,一個社會規範急遽變化的世界,尊重和理解是避免衝突的關鍵。這需要領導及參與,因此提出見解、投身其中,你可造成不同改變。

 

我希望你們別害怕失敗、保持好奇,時時提出這個問題:「為什麼,或為什麼不?」永遠別滿足現狀,探索不同的道路、解答或方向,永遠期待做的更好。

 

我希望你們照顧自己的身心健康,這是獨一無二的資產,無法轉讓。下一代或許是第一個平均壽命短於父母的世代,缺乏活動正對我們造成致命傷害。保持活力、持續前進。

 

最後,我希望大家花點時間瞭解自己的熱情所在,然後追隨,以此為基礎,建立你的生活和事業。如果幸運,它們將合而為一,你將融入其中,獲得成功與滿足,沒有比這更美好的事了。

 

最後,如我開場時提過的,很榮幸來到這裡,因此我希望大家35年後都有機會回到這裡,對2048年畢業生訴說你對他們的期望。恭喜大家,祝好運!謝謝(掌聲)

 

以下為系統擷取之英文原文

About this Talk

Utah State University welcomes Nike Brand President Charlie Denson as its commencement speaker for its 126th graduation ceremony. Denson will also receive an honorary doctorate during the ceremony.

About the Speaker

Mr. Charles (Charlie) D. Denson served as President of NIKE Brand at NIKE Inc., since March 2001. Mr. Denson oversees all aspects of the Nike brand worldwide. Mr. Denson has been employed with NIKE since February 1979 and served as its Assistant Manager in one of its original retail stores in Portland, Oregon.

Transcript

The second matter is to thank President Albrecht, the Board of Trustees, and the entire administration and staff of Utah State University. It is truly an honor to be here today, and to partake in this important event. And I would like to thank my wife Trina and my children, Justin, Jackson and Lindsey, who without them, I surely wouldn't be standing here today. I would also like to recognize and congratulate the other honorees who are being recognized here at today’s commencement ceremonies. 

Well, where should I start? I guess a brief summary of how “I” got here today. It was the spring of 1976 when I arrived in Logan, as a “walk on” football player hoping to earn a scholarship in new head coach Bruce Snyder's football program! 

I had come on the advice of my junior college coach Terry Shea, who had joined Snyder’s staff and thought I might be able to play. It’s interesting all the parallels I have found between sport, business and life in general. Competitiveness, teamwork and preparation — to name a few. And it was 35 years ago when I happen to be sitting in this same Spectrum Arena as we are today, celebrating my own completion of my degree, a major in marketing, with a minor in economics, from Utah State. 

At the time, I was a lot more excited about “being done with school,” than worrying about what was next! The naïveté and exuberance of youth was serving me well! So I celebrated. I took a trip to places I’d never been: the east coast, NYC, Washington, D.C., Miami, and down through the Caribbean. It was when I returned home to Oregon, my Dad quickly asked me “now what?” 

Well, I really didn’t have a specific plan. I knew I wanted to get started on my career. I didn’t want to go to grad school, and I loved business, and of course sports. So I applied, and was accepted, into one of the regional department store executive training programs. When asked what department I was interested in, my reply was obvious: sporting goods! 

Not long after that, I ran into a long-time family friend whom I had grown up with. He had run track for the University of Oregon, under the legendary track coach, Bill Bowerman. After graduation, he had gone to work for this small start-up shoe company, started by Bowerman and one of his former athletes, Phil Knight. Bowerman was always tinkering with ways to make lighter, better shoes, and give his athletes a competitive advantage. And Knight had finished his Stanford MBA, writing his thesis on how to manufacture athletic footwear in Asia more efficiently. So they birthed an idea, shook hands. And eventually named their company Nike, after the Greek goddess of victory. 

I had heard of the company, and in fact had purchased several pairs while in high school and college. He asked me if I would be interested in a job. But the idea of attaching my fragile career plan to a small company, run by a bunch of ex-jocks, was not something I thought was a good idea! So I focused on my department store role through the holiday season. 

Needless to say, if any of you have ever worked retail at Christmas, you know it is a lot of hard work. I wasn’t sure it was it was going to be the career I was looking for. So, I called my friend again to see how he was doing. 

He was managing a small group of retail stores that the Nike Company had opened to get better distribution in some key running markets. The year was 1979. He asked me again if I had any interest as there were a couple of assistant store manager jobs open, and he could get me into one of them. I had to think about it. It was still retail, but it was an “entry point” for the company. What it did offer was a direct connection with sports and business, and it was working with a lot of ex-athletes, all the things I had a passion for. 

Then there was the tipping point: It paid me $100 a month more than I was currently making! So I made the leap, but with a conscious commitment to myself. I would do this for a maximum of five years, then I would go get a real job and a real career! I can now honestly say I never had to go get that real job, and the career thing — it’s turned out okay. 34 years later I have lived and traveled all over the world, been to every major sporting event there is, met and worked with some of the smartest, most creative people on the planet. I’ve met with Presidents, Prime Ministers, and World Leaders, and call some of the greatest athletes of our time close friends. I have a good gig! So here I am, celebrating with you today. 

As I thought about how to approach this conversation, many different ways crossed my mind, but what I landed on was something that has served me well over my career: keep it simple! So what I want to do is ask, and attempt to give some insights on three questions. 

First: What do you want to do? Then, what should you do? And finally, what do I hope you do? 

Obviously I don’t think they have the same answers! 

Let’s start with “What do you want to do?” 

For me, as I said, the first thing on my list was celebrate. You've earned it! Personally, I recommend this for everyone! Graduation represents one of the most important milestones in your young careers. Now, how long you celebrate that’s up to you. A day, a week, a month, a year, maybe a lifetime! Everyone has their own “clock,” and how fast or slow yours ticks, is entirely up to you. There’s no one to tell you what, when or where you have to be or do. 

So whenever the celebration ends, then comes that ultimate question: now what? We all face it and I will make few guarantees to you today, but here is one: you will all answer it differently. There is no right or wrong answer to this one. These are always the type of questions I like! Some will choose the arts, or the sciences and some will choose to pursue higher degrees of academics, some will pursue business, and some may also want to enter politics. But all of you should think you can change the world! Because you can! 

Your generation has the blessing of timing, and you know what they say — timing is everything! We live in a global community today, one that offers tremendous opportunities. We can connect and communicate instantaneously all over the world. We know more about each other than at any time in history. 

That knowledge can also bring conflict — between cultures, religions, even generations. And these will become bigger and bigger issues if we don’t all understand that we only have one world. There really isn’t anywhere else to go. Life on earth is our only option, and it’s a great one! But we need to adapt and change - environmentally, economically, and socially - to keep it viable. 

Our world needs to evolve, and you are the people who will lead the evolution. Your generation is moving and creating expectations and solutions at an increasingly accelerated speed. Don’t let up on that. Get involved, form an opinion, make a difference. You can, and I would challenge all of you, that you must — for all our sakes. 

Whatever the pursuit, I can only relate to my own experiences. You may feel like you need to “create a master plan,” or target a final destination and define your expectations. My advice: Don’t restrict yourself to anything specific. I have been fortunate enough to have traveled from the jungles of Africa, to the urban jungles of the world’s biggest cities. And, I can assure you the human spirit is alive and well. Find a way to tap into it and you’ll learn a lot about yourself. You’re smart — smarter than any generation before you. But you’re not wise. Wisdom will come with time. Respect it. 

Whatever you choose to do, make sure to include some options. Stay open to new ideas and opportunities. What you want to do, where you want to live, and how you want to get there. You will never have more freedom than you have right now. Make the best of it. 

There are several “characteristics” I think are critical to achievement. One of the most important is curiosity. It leads to asking the question: Why or why not? A lot of the most amazing innovations of our time have come out of that one simple question. It’s a good one. 

Some others are listening, learning, and collaboration. I was at a conference once with some of the smartest people in the world, and someone said to me “Remember, there are a lot of really smart people in the world, and most of them don’t work for you!” A good idea can come from anywhere, so be a lifetime learner. It's a great characteristic to develop and utilize. 

OK, let’s go to “What should you do?” 

Keep your options open and create some “guardrails” from which you can evaluate those options. When I say “guardrails” what I mean is you have to figure out what is it that makes you fulfilled. What are your passions? What will make you feel satisfied at the end of the day? 

If you talk to anyone that has achieved personal success, they will all tell you they have followed their passions. It’s critical to success and self-fulfillment so take some time and figure out what it means to you. It will help. 

Expectations. Oh yeah. They are always part of the mix! A key point? Whose expectations are you trying to fulfill? Your parents? Your friends? Professors? Siblings? Significant others or your own? There’s only one that really matters, only one that you have complete control over. Make sure you know how to answer that one first and then you can deal with all the rest. If you don't, you’ll wake up some morning and ask yourself “how did I get here?” 

Now that’s not always a bad thing. I pretty much do that every day! I can't believe how incredibly fortunate I’ve been. I have stayed at the same company for 34 years. Sometimes I have to stop and ask myself why? The original plan was to stay a maximum of five years. I had options along the way, but I realized there were three questions I had to be able to answer yes to every time I considered another opportunity, whether it was inside or outside of Nike. 

First: Was I confident and prepared to be a success in the new role? Because success breeds opportunity. 

Second: Was it an opportunity that allowed me to continue to learn new things? Because you don’t know what you don’t know. 

And finally: Was it something I really had a passion for? Because boredom will never allow you to do your best. 

Beyond that, I didn’t have a plan. I felt that if I could answer those three questions in a positive way, then I took the role. I considered changing companies along the way, but in the end, Nike always allowed me to answer those questions over the span of my career. 

I used the term “journey” earlier. It’s an important nuance because I believe that’s what we’re all on. It’s not a sprint, although at times it will feel like one. One of the things we all learn over time is patience, not a term I‘ve ever been comfortable with for most of my life, but certainly something I’ve learned to embrace. 

It really struck me when I moved abroad and had to adapt to a foreign culture. It was one of the greatest learning opportunities of my life. I finally learned there was more than one way to solve a problem, more than one way to create an opportunity and more than one way to communicate a message. It changed my perspective on almost everything, and really created the opportunity and capability to run a multi-billion dollar global brand and organization. It’s a journey. Make sure you set yourself up to enjoy it. 

For you and your generation, you will have more responsibility and opportunity than any generation in history. It may sound a bit daunting and it is. Now it’s your turn to contribute, to lead and to find your way. The good news is you’re also the most capable generation ever. You’re better educated, you have a more global perspective and you are armed with all the mistakes that have preceded you! I believe we’re in good hands, but it’s time for you to answer the bell.

So that brings us to “What do “I” hope you’ll do?” 

 

I hope you lead mankind to a place of respect and understanding. Our world gets smaller every day. It’s a world of the 24 hour news feed, a world of transparencies, and a world that societal norms are evolving at lightning speed. Respect and understanding will be critical to avoid conflict, and that will take leadership and participation. Have an opinion. Get involved. And you can make a difference. 

I hope you won't be afraid to fail, that you’ll remain curious, and that you'll always ask the question, “why or why not?” I hope you will never be satisfied with the status quo. That you’ll seek a different path, solution, or direction. That you’ll always look to make it better. 

I hope you take care of your mind and your body. We only have one of each, and they’re not really transferable. The next generation is the first generation that may see a shorter life expectancy than their parents. Inactivity is killing us. Stay active! Keep moving! 

And finally I hope that you all take the time to figure out your passion, and that you follow it. Build your life and career around it.If you’re lucky, they will become the same. You’ll embrace it and you'll find both success and fulfillment. It doesn’t get any better than that. 

And finally as I mentioned up front, it’s quite an honor to be here, so I hope all of you get to comeback 35 years from now, and talk to the graduating class of  048 about what you hope for them! 

Congratulations everyone, and good luck! 

 

 


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