MyOOPS開放式課程
請加入會員以使用更多個人化功能
來自全球頂尖大學的開放式課程,現在由世界各國的數千名義工志工為您翻譯成中文。請免費享用!
課程來源:independent
     

 

蘇珊.沃西基為約翰.霍普金斯大學2014年畢業生演講

Johns Hopkins University 2014 Commencement Speaker: Susan Wojcicki, YouTube CEO

 

Photo of three lions hunting on the Serengeti.

講者:蘇珊.沃西基(Susan Wojcicki)

2014年5月22日演講

 

翻譯:洪曉慧

編輯:朱學恆

簡繁轉換:洪曉慧

後製:洪曉慧

字幕影片後制:謝旻均

 

影片請按此下載

MAC及手持裝置版本請按此下載

閱讀中文字幕純文字版本

 

關於這場演講(來源C-SPAN

蘇珊.沃西基為約翰.霍普金斯大學2014年畢業生演講。她談到Google如何從她位於加州門羅公園的車庫中創立、YouTube的興起及如何面對失敗。

 

關於蘇珊.沃西基(來源wikipediaHUB

蘇珊.沃西基(生於1968年7月5日)為美國女企業家及YouTube執行長。

 

沃西基曾擔任Google廣告和商務部門資深副總裁,Google於她位於加州門羅公園的車庫中創立。她帶領的團隊協助確立Google盈利平台的願景和發展方向,幫助公司達成437億美元的廣告營收,超過全美數位廣告營收總額40%。

 

蘇珊.沃西基為約翰.霍普金斯大學2014年畢業生演講

 

今天我們十分榮幸請到創新領袖蘇珊.沃西基。身為全球最受歡迎的數位平台-YouTube執行長,沃西基女士影響十億多名用戶使用數位媒體的方式。YouTube以獨特的方式使小社群得以與全球網路進行互動,沃西基女士的引領及YouTube的商業運作對塑造未來數十年全球互動的方式至關重要。沃西基女士於1999年加入Google,成為公司第一位行銷經理,被譽為「廣告業務第一高手」。沃西基女士對Google圖片和Google圖書的管理和創新、對Google初期的成功助益良多。身為廣告和商務部門資深副總裁,沃西基女士決定了Google營利平台的經營方針和發展方向。根據富比士報告,Google 500億收入中,87%來自沃西基的貢獻,她個人也多次被富比士選為全球最具權勢的女性之一。以未來考量,沃西基女士在新行銷策略上的領導和創新,以及她身為公司高層管理者的整體成就,為所有人樹立了值得敬仰和效仿的榜樣。請和我一起歡迎2014年畢業演講嘉賓-蘇珊.沃西基。(歡呼聲)(掌聲)

 

早安,約翰.霍普金斯。今天天氣很棒,沒有下雨。我從未像上周一樣這麼關心天氣。感謝Shawn精彩的介紹,感謝Daniels校長邀請我來這裡,與在座所有人共度這個特殊的日子。今天是個重要的日子,我知道大家付出很多努力才獲得今天的成就,我很榮幸能與大家共享這份榮耀。恭喜校董會、令人尊敬的教職員、所有自豪的家長、提供支持的親朋好友,特別恭喜身為2014年畢業生的約翰.霍普金斯冠藍鴉們。(歡呼聲)(掌聲)

 

我花了很長時間苦思今天該與大家分享什麼,我回想自己的畢業典禮和當時的演講嘉賓,我回想從中獲得的經驗教訓和智慧,經過一番苦思後,我發現根本記不起那場演講的任何內容,毫無印象。因此只要你們能記住其中一點,這場演講就算成功了。這是你們能記住的第一點:設定可實現的目標十分重要。讓我們開始吧!在座各位多半與網際網路誕生於同一年,你們或許無法想像一個無法傳簡訊、發電郵、寫部落格、加好友、發推文、使用搜尋引擎及觀看YouTube影片的世界,尤其是當你打算攻讀博士學位時。我剛知道這個說法。然而,我身穿畢業袍那年,這些動詞都不存在。現在世上每天有超過20億人做這些事,當時只有相當糟的事才會像病毒一樣擴散,例如單核細胞增多症,你們肯定不想沾上的事。現在,例如《大衛看牙後》、Psy的《江南Style》,或最近的《貓從惡狗口中救小孩》影片都在瘋狂擴散,這證明了世界自我畢業後發生了巨大變化。科技以史上空前的速度急遽進步,它不會減緩,只會加速。我想分享三個人生故事,以及我認為它們對你們有何幫助,在你們即將步入的嶄新而瞬息萬變的世界中。

 

我在1990年代末網路第一次繁盛時期加入Google,我知道這對你們來說就像古時候,但事實上不如你們想像中那麼久遠。當時我剛結婚,我和丈夫決定買房子。這是相當重大的決定,貸款對我們來說有點吃力,因此我們決定將房子的一部分及車庫出租。在兩人都認識的朋友介紹下,我們將車庫租給兩名史丹佛研究生,他們剛開了一家公司,正在尋找辦公場所。他們看起來不錯,他們的想法聽起來有點瘋狂。當時沒人聽過Larry Page和Sergey Brin,或他們那家名字滑稽的新公司。Google?什麼?什麼意思?這不重要,只要能按時交房租,你們就能把這裡當成Google的據點。一個週三深夜,我們一起在車庫裡吃披薩和M&M巧克力,他們跟我談到他們的技術能如何改變世界,但之後他們同樣興奮地談到我家有洗衣機和乾衣機這件事。他們做了相當大膽的宣言:我們將整合全球資訊網,接著問我:垃圾回收日是哪一天?當我問他們:你們有多少經驗支持這個雄心壯志?他們說我們的年齡加起來將近50歲。他們打算進入一個競爭激烈的領域,當時已有許多資金充裕的搜尋引擎公司。當時非常有名,雖然你們或許不曾聽過:Altavista、Lycos、Excite。你們能否想像,當你想在網路上搜尋某些資訊時,你得說:「我去Altavista一下」?肯定會顯得有點蠢。或是說:讓我們Excite一下這個?光是衝著Google這個名字,你們就該感謝Larry和Sergey。

 

我當時在英特爾工作,我想我現在可以這麼說,我覺得他們太瘋狂了。但某天我工作時發生了一件有趣的事,我打開自己的瀏覽器,打算搜尋某樣東西,結果發現Google無法運作,出現一個錯誤頁。我坐在那裡,無法進行工作,因為我發現其它搜尋服務無法找到我需要的資訊。我在日常工作中對Google產生了依賴,這讓我領悟到Google對我來說多麼不可或缺。或許Larry和Sergey的野心並非如此瘋狂,也許現在世界各地都有人沮喪地坐在電腦前,因為他們無法獲得所需的資訊,因為由我車庫裡兩個小夥子所開發的網站無法運作。這證明資訊的搜尋相當重要,對許多人來說至關緊要資訊的獲得能使世界各地的人即時擁有處理事務的力量,因此我決定為Google工作。這在當時也是相當瘋狂的決定。除了房貸和學生貸款,我得離開舒適的工作崗位,和入選《財富》500強企業的公司,在一個沒有收入的新創公司為兩個住在我車庫裡的小夥子賣命,與幾名男性員工共事,還有-我提過這個嗎?當時我有孕在身。現在人們覺得真正瘋狂的是我。

 

回顧這一切,我領悟到生命不會總是在完美的時間將完美的機會呈現在你眼前,機會往往出現在你最無法預料的時候,或你尚未做好準備的時候。機會很少以完美的方式出現在你眼前,放在裝飾著黃色蝴蝶結的精美盒子中。就在這裡,打開它,完美極了,你肯定會喜歡。好的機會往往雜亂無章、令人困惑、難以辨識、充滿風險、充滿挑戰,但一切發生得相當迅速,因為世界瞬息萬變,你必須在沒有完美資訊的情況下做決定,你必須基於世界瞬息萬變的事實做決定,相信現狀會被更好的事物取代。某些人瘋狂的商業點子將會成真、變得重要,相信無論現在看起來多麼不起眼的科技,未來都可能產生深遠影響,使生活變得更好、更輕鬆、更有意義,造福數百萬、甚至數十億人,相信這個開創性癌症研究將能夠拯救生命,相信明年約翰.霍普金斯長曲棍球隊將獲得全國冠軍。(歡呼聲)(掌聲)

 

聽著,我知道我從Google獲得的機會或許看起來獨一無二,但思考一下,在你們成長過程中,世界發生多少變化?思考這段期間出現多少新公司、新科技、新發現?智慧手機出現在你們高中時期,現在你們已離不開它。你們可以用手機拍影片,只要輕點幾下就能上傳YouTube與全世界分享。拍張照片、加個濾鏡,與所有你認識的人分享,或聆聽你存在雲端的音樂。事實上你們現在就可以這麼做,因此我不會阻止你們這麼做,如果你正這麼做,請替我的演講美言幾句。# JHU 2014。這個觀念不僅適用於網路、基因組學、奈米科技、生物資訊、健康醫療,社會所有方面皆是如此。你將擁有你現在想像不到的機會,因此你們可以選擇記住這一點:那些能讓你相信未來的機會就是最好的機會,那些是能改變你的生活、改變世界的機會。

 

現在我想談談YouTube。你們使用YouTube嗎?我想談談我最初是怎麼發現它的,以及如何差點失去它。這個故事與辨別機會和面對失敗有關。我知道這令人難以置信,但2004年YouTube並不存在,網路上的影片相當稀少。我們試著找出Google網路影片業務的正確方針,我們進行了很多不同嘗試,但全都效果不彰。某天我們決定允許用戶將自己的影片上傳到Google,我們沒有告訴用戶他們的影片會如何,我們也不知道用戶會上傳什麼影片,這不過是一個實驗。但令人驚訝的是,世界各地的用戶上傳了相當大量的影片,它們直接傳入一個沒人能看見的Google資料庫。因此之後一個星期五夜晚,我們聚在一起,決定觀看其中一些影片,看看我們該怎麼進行這個新實驗。我們打開第一部影片,等待播放。影片中是一個毛茸茸的紫色木偶,一面跳舞、一面用瑞典語唱歌。你知道,就像我們平時在電視上看到的影片。這或許是有史以來第一部用戶自製的影片,老實說我不知該作何想法,但我的孩子們反應相當熱烈。他們歡呼說:再放一次。那部影片我們放了很多次,這些影片與眾不同,我不曾見過像這樣的影片。它們既有趣又搞笑,更重要的是人們想看更多影片,我們著手建立一個叫Google影片的平台,讓用戶上傳和觀看自己的影片。Google影片的上傳量與日俱增,然後我們獲得首次成功,它來自你想像不到的地方。影片中,兩個中國大學生在宿舍寢室裡隨著「新好男孩」的歌曲唱唱跳跳,背景中,他們的室友正在寫作業。儘管如此,這成了第一部觀看次數高達百萬的影片。這在當時是相當大的數字,這部短片讓我們對未來影片有所認知。我們意識到網路影片是一種新媒體,它能釋放世界各地人們的創意,也能激發觀眾的好奇心。儘管如此,我們知道這只是起步,它擁有相當大的潛力。

 

但就在Google影片取得初步成功後不久,另一個網站成立-YouTube。它的成長幅度更快,快得多。突然間,我們發現剛到手的成功機會就這麼從指縫間溜走,就在我們認為即將取得勝利時,卻發現已邁向失敗之途。我們既恐懼又困惑。不久後,我必須做出一個艱難的決定:我們應該假裝一切正常,嘗試著手改進,繼續經營Google影片,期待迎頭趕上?還是應該承認失敗,考慮收購YouTube,一家沒有收入、法律責任眾多、僅有一年歷史、要價16億美元的公司?就在我們因此苦惱時,彷彿這個決定還不夠艱難似地,一名業界老手兼網路投資家發表了一篇廣為流傳的文章,說只有傻子才會買YouTube。你們知道最終結果如何,我想你們可以叫我傻子,但我得去找創辦人和董事會,告訴他們我們耗費大量時間打造的Google影片失敗了,我們必須花費超過15億美元來修正這個錯誤。這是令人痛苦且眾所皆知的錯誤,這是我做過最艱難的決定之一,我的團隊成員紛紛退出,反對我的決定,但迅速反應、正視問題、做出購買YouTube的決定,並投入大量心力,也是我們所做最正確的決定之一。目前YouTube的全球用戶超過10億,每分鐘上傳的影片高達180小時。它塑造了許多明星,例如Michelle Phan、Smosh、麥可莫,還有小賈斯汀,最後這個我們就不多花時間解釋了。(笑聲)它幫助了其他公司的成長,例如VICE、GoPro;它揭露了政治衝突的真相,例如埃及、委內瑞拉和最近的烏克蘭;它使全球都能分享美妙的樂曲,例如Pharrell的《快樂》。還有影片,例如這個:(音樂)這是刪減版。(歡呼聲)(掌聲)這是在圖書館裡。總之你們才華洋溢,相當有才華,扭得相當棒。

 

YouTube在相當短的時間內成為人們主要的娛樂平台,人們像那樣跳舞、歌唱、歡笑、散播愛、學習。如果我不曾迅速承認錯誤、面對失敗,而是忽略錯誤,我今天就不會站在這裡。因此也許你們可以記住的另一點是-瞭解嗎?我試著幫助你們。當你失敗時,勇於面對,絕不逃避。承認失敗,並藉此成長。世界瞬息萬變,意味著沒人知道正確答案。每個人都可能遭遇失敗,認為不可能失敗的想法也可能面臨失敗,認為肯定能欣欣向榮的公司也可能一蹶不振。遇到這種情形時,你的做法決定了最終是否能獲得成功。失敗只是過程的一部分,失敗讓我們獲得最寶貴的教訓,造就了往後的我們。你們讓我想起我自己畢業的時候,我記得當時我心中有很多疑問。畢業意味著我得離開朋友、離開大學生活,意味著我得找出如何面對「真實」人生的方法。我對自己想做什麼一無所知,我沒有任何關於工作和未來的計畫,我最大的期望就是回家和父母住在一起,和小妹共用家裡的車。對在座某些人來說,你們或許對這種恐懼感到陌生。霍普金斯是個獨特的地方,有些人從踏入校園第一天起就明確地知道自己想做什麼,很多人拿到有用的學位:生物醫學工程、公共衛生、經濟學、應用數學、電腦科學,我還漏了什麼?好,所有其他-所有其它學科也都是有用的學位。我拿到的是歷史學位,這也是很棒的學位,但我選了一些最不具實用性的主修課。我畢業後並非毫無想法,而是想法太多。我考慮參加外交事務考試,以當外交官為畢生事業,我甚至考慮就讀醫學院,以拯救生命為己任。我也考慮過當服務生,也許開家杯子蛋糕店,但我同時考慮到現實生活,我得實際點,我畢業後需要錢,我父母不打算繼續支付我的日常開支。我不再考慮尋找適合我的工作,我的目標只是找到一份工作。儘管那段日子並不好過,我還是得感謝父母,感謝他們迫使我進入職場。我父母今天也在場,感謝老爸老媽讓我振作起來,邁開步伐,開創自己的人生。(掌聲)

 

因為擁有編寫程式的技能,我在Palo Alto一家新創小型教育公司找到工作。我發現科技具有創造性,我可以為全世界人類創造所需的東西,這引領我通往充滿驚喜之人生道路的起點。但這從來就不是我的計畫。也許大家需要多記住的一點是:計畫就是用來改變的。你需要做好進一步探索的準備,在尋找、享受、發現的過程中做決定。我永遠無法經歷這一切,我永遠無法發現科技具有創造性,我永遠無法展開科技生涯、加入Google、領導YouTube,如果我在你們這個年紀堅守某個既定的計畫。眾所皆知,網際網路在我畢業時根本不存在。我們需要用鉛筆而不是鋼筆寫計畫,願意隨著世界和自身的變化修改計畫。我保證你們將會改變既定方向,倒退、前行、側移。有些人必須調整目前的計畫,因為它無法符合未來趨勢。有些人會開公司,現在你無法得知世界需要什麼;有些人會陷入愛河,遷往世界的另一端;有些人或許會開一家杯子蛋糕店。我先向這些人道謝。我引用約翰.藍儂的一句話:「當你忙著制定計畫時,生命正悄然而逝。」因此當你坐在這裡、環顧四周,心想我還搞不清方向,我不知道該何去何從,這不是什麼大不了的事,各位家長也該把這句話聽進去。如果各位家長仍有疑慮,不妨和我的父母交流一下,他們就在那裡,坐在前排。我父母或許能寫一本書,描述三個瘋狂的女兒和她們的人生經歷,包括擔任保母、加入投資銀行、西伯利亞旅遊、學習斯瓦希里語、研究兒童肥胖症、創立私營基因組公司。目前為止我們過得還不錯,因此我希望藉此機會感謝我們的父母,以及支持我們達到目前成就的人。提前感謝他們的支持,在你們摸索、不安、甚至失敗時引領你們走上正確的道路。無論這條道路通往何方,我保證,沒有他人的支持你絕對無法順利前行。

 

這座體育場中坐滿鼓勵和啟發你們的人,讓我們向他們致上最誠摯的謝意。(掌聲)霍普金斯畢業生,如果在我畢業那年,有人告訴你們世界將因網際網路而改變,20億人將透過網路聯繫,世上所有的知識都能裝進口袋,只需幾千美元就能建構整個基因組,你能開發出《星艦迷航記》中那種螢幕觸控技術,沒人會相信你。好吧,這裡是霍普金斯。因此或許有人會說,哼,我們知道這些會發生。但總之對大多數人而言,未來超出我們的想像,也超出你們的想像。因此你們這一屆畢業生,成長於數位世界的世代,你們比之前任何一屆畢業生更瞭解網路的力量,你們能產生更深遠的影響,遠勝於所有出身於本校的工程師、醫生、物理學家、州長、作家、內閣部長和22位諾貝爾得主。

 

是的,你們,所有黑帽黑袍的畢業生,你們擁有他們無法想像的機會。現在你們獲得的教育使你們有能力為所有人類設計和創造美好的未來。世界以驚人的速度運轉,但它掌控在你們的指尖,你們擁有轉動它的力量。你們如同冠藍鴉,將展翅高飛。因此如果你們記不得其他,至少記住這一點:你可以成為某位女士車庫中的瘋狂小子,不斷思索如何改變世界,然後邁開腳步,實現夢想。

 

謝謝和恭喜各位,約翰.霍普金斯2014年畢業生。不斷改變,永不停歇。(歡呼聲)(掌聲)

 

以下為系統擷取之英文原文

 About this Talk

Susan Wojcicki gave the commencement address to the 2014 graduating class of Johns Hopkins University.She spoke about how Google was started in her home garage in Menlo Park, California, how You Tube was invented, and how to face failure.
 
About the Speaker
Susan Diane Wojcicki (born July 5, 1968) is an American businesswoman and CEO of YouTube.
 
Wojcicki had served as senior vice president of advertising and commerce at Google, a company founded in her family's Menlo Park, garage. She led teams that helped define the vision and direction of Google's monetization platforms, helping the company become a $43.7 billion business responsible for more than 40 percent of total digital ad revenue in the United States.
 
Transcript
THANK YOU, PRESIDENT DANIELS, FOR INVITING ME HERE TO SHARE THIS SPECIAL DAY WITH ALL OF YOU. I'M HONORED TO BE HERE TO SHARE THIS WITH YOU. CONGRATULATIONS TO THE BOARD OF TRUSTEES, ESTEEMED FACULTY, ALL THE PROUD PARENTS, SUPPORTING FRIENDS AND FAMILY, BUT ESPECIALLY LET'S GIVE A BIG CONGRATULATIONS TO THE BLUE JAY CLASS OF 2014. [APPLAUSE] I'VE THOUGHT LONG AND HARD ABOUT WHAT I WANTED TO SAY TO ALL OF YOU HERE TODAY. I THOUGHT ABOUT MY OWN COMMENCEMENTS BEAKER, LESSONS LEARNED, AND AFTER THINKING VERY DEEPLY ABOUT IT, I REALIZED I REMEMBERED ABSOLUTELY NOTHING FROM THAT SPEECH. I'LL REMEMBER THIS A SUCCESS IF YOU REMEMBER JUST ONE THING. HERE'S THE FIRST THING YOU CAN REMEMBER. SETTING ACHIEVABLE GOALS IS IMPORTANT. LET'S GET STARTED. IT TURNS OUT MOST OF YOU WERE BORN THE SAME YEAR AS THE INTERNET AS WE KNOW IT. YOU PROBABLY CANNOT IMAGINE A WORLD WITHOUT TEXTING, E-MAILING, BLOGGING, GOOGLING, AND WATCHING YOUTUBE VIDEOS PROBABLY WHEN YOU WERE SUPPOSED TO BE STUDYING ON D LEVEL. YET NONE OF THOSE VERBS EXISTED WHEN I WAS IN MY CAP AND DOWN AND NOW THE WORLD HAS OVER 2 MILLION PEOPLE DOING THOSE THINGS EVERY DAY. BACK THEN, ONLY THAT THINGS WENT VIRAL LIKE MONO. [LAUGHTER] THINGS YOU DEFINITELY DID NOT WANT. NOW THINGS LIKE DAVID AFTER DENTIST, PSY'S GANGNAM STYLE, OR THE RECENT VIDEO OF CATS RESCUING KIDS FROM VICIOUS DOGS. IT PROVES THAT THE WORLD HAS CHANGED SINCE I GRADUATED. THE ACCELERATION OF TECHNOLOGICAL PROCESS IS UNMATCHED. IT WILL NOT SLOW DOWN. IT WILL ONLY SPEED UP. I WANT TO SHARE THREE STORIES FROM MY LIFE AND HOW I THINK THEY CAN HELP YOU IN THE NEW, FAST MOVING WORLD YOU ARE ABOUT TO ENTER. I JOINED GOOGLE DURING THE HEIGHT OF THE FIRST DOT COOM M BOOM IN THE 1990'S. AT THE TIME, I WAS NEWLY MARRIED IN WE DECIDED TO BUY A HOUSE WHICH WAS A HUGE DECISION. WE CAN BARELY AFFORD THE MORTGAGE SO WE DECIDED WE WOULD RENT PART OF OUR HOUSE AND THE GARAGE. THANKS TO A MUTUAL FRIEND, WE RENTED OUR GARAGE TO TWO GRADUATE STUDENTS AT STANFORD WHO WERE LOOKING FOR OFFICE SPACE. THEY SEEMED NICE. [LAUGHTER] THEIR IDEAS SOUNDED KIND OF CRAZY. BACK THEN, NO ONE HAD HEARD OF THERE A PAGE, SERGEI BRIN, OR THE NEW COMPANY WITH A FUNNY NAME. -- NO ONE HAD HEARD OF LARRY PAGE. GOOGLE? WHAT DOES THAT MEAN? IT DOESN'T MATTER. AS LONG AS YOU BUILD -- PAY YOUR RENT ON TIME, YOU CAN BUILD YOUR GOOGLY THING HERE. THEY WOULD TALK TO ME ABOUT HOW THEIR TECHNOLOGY COULD CHANGE THE WORLD. THEN THEY WOULD GO ON EQUALLY EXCITED ABOUT THE FACT THAT MY HOUSE HAD A WASHER AND DRYER. [LAUGHTER] THEY MADE BOLD PROCLAMATIONS. WE WILL ORGANIZE THE ENTIRE WORLD WIDE WEB FOLLOWED BY -- WHICH IS RECYCLING DAY? WHEN I ASKED THEM HOW MUCH EXPERIENCE THEY HAD TO BACK THIS AMBITIOUS PLAN THEY WOULD SAY, OUR COMBINED AGES ALMOST 50. THEY WERE ENTERING A COMPETITIVE AREA. THERE WERE MANY WELL-FUNDED SEARCH ENGINES. FAMOUS AT THAT TIME, ALTHOUGH YOU'VE PROBABLY NEVER HEARD OF THEM, ALTAVISTA, LYCOS, EXCITE. CAN YOU IMAGINE IF YOU ARE SEARCHING FOR SOMETHING ONLINE AND YOU SAID YOU NEEDED TO ALTAVISTA THE ANSWER? LET'S EXCITE THAT? YOU SHOULD BE THANKFUL TO THEM FOR THE NAME ALONE. I WAS WORKING AT INTEL AT THE TIME AND I THINK I CAN SAY THIS NOW. I THOUGHT THEY WERE CRAZY. THEN, ONE DAY SOMETHING FUNNY HAPPENED AT WORK. I OPENED UP MY BROWSER TO LOOK SOMETHING UP AND IT TURNED OUT THAT GOOGLE WAS DOWN. THERE WAS AN ERROR PAGE. I COULD NOT GET MY WORK DONE BECAUSE I REALIZED NO OTHER SEARCH SERVER COULD FIND THE INFORMATION. I HAVE BECOME DEPENDENT ON GOOGLE FOR DOING MY DAY-TO-DAY WORK. THEN IT HIT ME. GOOGLE HAD BECOME SO INDISPENSABLE TO ME THAT MAYBE THE VISION WAS NOT SO CRAZY. MAYBE THERE WERE PEOPLE ALL OVER THE WORLD SITTING IN THEIR COMPUTERS UPSET RIGHT NOW BECAUSE THEY COULD NOT YET WITH A NEEDED2 DONE BECAUSE THE SITE DEVELOPED2 BY THOSE TWO DUDES IN MY GARAGE WAS DOWN. INFORMATION MATTERS TO A LOT OF PEOPLE. ACCESSING THAT INFORMATION COULD INSTANTLY EMPOWER PEOPLE ACROSS THE GLOBE. I DECIDED I WANTED TO WORK FOR GOOGLE WHICH, AT THE TIME, WAS ALSO CRAZY. WITH A MORTGAGE TO PAY, STUDENT LOANS, I WOULD HAVE TO LEAVE A COMFORTABLE JOB AT A FORTUNE 500 COMPANY AND WORK FOR THE GUYS WHO LIVED IN MY GARAGE AND A HANDFUL OF MALE EMPLOYEES AND ALSO DID I MENTION THAT I WAS PREGNANT? NOW PEOPLE THOUGHT I WAS THE CRAZY ONE. LOOKING BACK ON THIS, I'VE LEARNED THAT LIFE DOES NOT ALWAYS PRESENT YOU WITH THE PERFECT OPPORTUNITY UP THE PERFECT TIME. OPPORTUNITIES COME WHEN YOU LEAST EXPECT THEM. RARELY ARE OPPORTUNITIES PRESENTED TO YOU IN THE PERFECT WAY AND THE NICE LITTLE BOX WITH THE YELLOW BOW ON TOP. OPEN THIS. IT'S PERFECT. YOU WILL LOVE IT. OPPORTUNITIES, THE GOOD ONES, THEY ARE MESSY, CONFUSING, HARD TO RECOGNIZE. THEY ARE RISKY. THINGS HAPPEN SO FAST BECAUSE OUR WORLD IS CHANGING SO MUCH. YOU HAVE TO MAKE DECISIONS WITHOUT PERFECT INFORMATION. BELIEVE THAT THE STATUS QUO WILL BE SUPPLANTED BY SOMETHING BETTER, SOMEONE'S CRAZY BUSINESS IDEA WILL BECOME REAL AND IMPORTANT. BELIEVED THAT THIS TECHNOLOGY WILL BE BIG IN THE FUTURE. THIS GROUNDBREAKING CANCER RESEARCH WILL SAVE LIVES. NEXT YEAR, JOHN HOPKINS LACROSSE CROSS WILL WIN THE NATIONAL CHAMPIONSHIP. [APPLAUSE] LOOK. I KNOW THAT THE OPPORTUNITY I'VE HAD WITH GOOGLE MAY SEEM ONE-OF-A-KIND BUT THINK HOW MUCH OUR WORLD HAS CHANGED SINCE EVOLVED GROWN UP. THINK OF THE NEW TECHNOLOGIES AND DISCOVERIES JUST IN YOUR LIFETIME. SMARTPHONES CAME OUT WHEN YOU WERE IN HIGH SCHOOL AND NOW YOU CANNOT LIVE WITHOUT THEM. YOU CAN SHARE YOUR VIDEO WITH THE WORLD IN JUST A FEW CLINICS. TAKE A PICTURE. PUT A FILTER ON IT. YOU CAN LISTEN TO YOUR MUSIC IN THE CLOUD. YOU COULD BE DOING THIS RIGHT NOW. INSTEAD OF SAYING NOT TO DO THAT, IF YOU ARE, JUST SAY SOMETHING NICE ABOUT MY TALK. #JHU2014. IT IS NOT JUST THE WEB. NANOTECHNOLOGY, HEALTH, MEDICINE, ALL PARTS OF SOCIETY. YOU HAVE OPPORTUNITIES THAT YOU CANNOT EVEN IMAGINE RIGHT NOW SO HERE'S THE ONE AND YOU CAN CHOOSE TO REMEMBER. IT'S THOSE OPPORTUNITIES, THE ONES THAT MAKE YOU BELIEVE IN THE FUTURE THAT WILL BE THE BEST ONES. THOSE THE ONES THAT CAN CHANGE YOUR LIFE AND CAN CHANGE THE WORLD. NOW I WANT TO TALK ABOUT YOUTUBE. DO YOU GUYS USE YOUTUBE? [APPLAUSE] I WANT TO TALK ABOUT HOW I FIRST DISCOVERED IT AND THEN ALMOST LOST IT. IT'S A STORY ABOUT RECOGNIZING AN OPPORTUNITY BUT ALSO ABOUT FACING FAILURE. I KNOW IT'S HARD TO BELIEVE, BUT IN 2004, THERE WAS NO YOUTUBE. VIDEO ON THE INTERNET WAS RARE. WE WERE TRYING TO FIGURE OUT THE RIGHT STRATEGY FOR GOOGLE TO BE IN THE ONLINE VIDEO PROCESS. NOTHING WAS GETTING TRACTION. ONE DAY, WE DECIDED WE WOULD ALLOW USERS TO UPLOAD THEIR VIDEO TO GOOGLE. WE DID NOT TELL USERS WHAT WOULD HAPPEN TO THEIR VIDEO AND WE HAD NO IDEA WHAT USERS WOULD SEND TO US. IT WAS AN EXPERIMENT IN EVERY SENSE. AMAZINGLY, PEOPLE ALL OVER THE WORLD UPLOADED LOTS AND LOTS AND LOTS OF VIDEOS AND IT JUST WENT INTO A DATABASE AT GOOGLE THAT NO ONE COULD SEE. FRIDAY NIGHT, WE GOT TOGETHER AND DECIDED WE WOULD WATCH SOME OF THESE VIDEOS AND SEE WHAT WE SHOULD DO WITH THIS NEW EXPERIMENT. WE OPENED IT UP AND WAITED. IT WAS OF A PURPLE FURRY PUPPET DANCING AND SINGING IN SWEDISH. YOU KNOW, JUST WHAT WE'RE ARE USED TO WATCHING ON TV. IT WAS PROBABLY ONE OF THE FIRST USER-GENERATED VIDEOS ANYONE HAD EVER SEEN. HONESTLY, I HAD NO IDEA WHAT THE TANK. MY KIDS KNEW WHAT TO THINK. THEY CHEERED. PLAY IT AGAIN. I PLAYED THAT VIDEO A LOT. THE VIDEOS WERE UNUSUAL. I HAVE NOT SEEN ANYTHING LIKE IT BEFORE. EVERYONE WANTED TO SEE MORE OF THEM. WE STARTED BUILDING OUT A PLATFORM CALLED GOOGLE VIDEO FOR USERS TO UPLOAD AND SEE THEIR VIDEOS. EVERY DAY WE WERE GETTING MORE AND MORE UPLOADS TO GOOGLE VIDEO. WE HAD OUR FIRST HIT AND IT WAS NOT FROM WHERE YOU THOUGHT IT WOULD BE FROM. IT WAS TWO COLLEGE STUDENTS IN THEIR DORM ROOM SINGING AND DANCING TO THE BACKSTREET BOYS WITH THEIR ROOMMATE DOING THEIR HOMEWORK IN THE BACKGROUND. IN SPITE OF THIS, IT BECAME THE FIRST VIDEO TO REACH ONE MILLION VIEWS, WHICH WAS A LOT THAT THEN. THAT GAVE US AN INSIGHT TO THE FUTURE OF VIDEO. ONLINE VIDEO WAS A NEW MEDIUM AND IT COULD UNLEASH THE CREATIVITY OF PEOPLE ALL OVER THE WORLD AND SPARKED CURIOSITY OF PEOPLE WHO WANTED TO WATCH THEM. EVEN THOUGH WE KNEW IT WAS EARLY , IT HAD THE POTENTIAL TO BE BIG. SOON AFTER WE HAD OUR INITIAL SUCCESS, ANOTHER SITE LAUNCHED, YOUTUBE. AND IT STARTED GROWING FASTER, A LOT FASTER. ALL OF A SUDDEN, WE SAW OUR NEWFOUND SUCCESS SLIPPING AWAY. JUST AFTER WE THOUGHT WE WERE WINNING, WE FOUND OUT WE WERE LOSING. WE WERE SCARED AND CONFUSED. VERY QUICKLY, I HAD TO MAKE A TOUGH CALL. DO WE PRETEND THINGS ARE OK AND TRY TO FIX THEM, CONTINUE TO BUILD GOOGLE VIDEO AND HOPEFULLY CATCH UP? DO WE ADMIT OUR FAILURE MAY LOOK TO ACQUIRE YOUTUBE, A COMPANY WITH NO REVENUE, LOTS OF LEGAL LIABILITY THAT WAS ONLY ONE YEAR OLD AND PAY $1.6 BILLION FOR IT? JUST AS WE WERE MAKING THIS DECISION AS IF IT WAS NOT HARD ENOUGH, AN INDUSTRY VETERAN PUBLISHED A WELL READ ARTICLE SAYING ONLY A WOULD BUY YOUTUBE. [LAUGHTER] -- ONLY A MORON WOULD BUY YOUTUBE. YOU KNOW HOW THIS ENDED. I GUESS YOU CAN CALL ME A. I HAD TO GO AND SAY GOOGLE VIDEO WAS LOSING AND WE WOULD HAVE TO SPEND OVER $1.5 BILLION TO FIX THE MISTAKE. IT WAS PAINFUL HAVE A PUBLIC. ONE OF THE HARDEST DECISIONS I'VE HAD TO MAKE. PEOPLE ON MY TEAM QUIT AND RUFFLE -- IN REVOLT. ACTING FAST, FACING UP TO THE PROBLEM, MAKING A DECISION, BUYING YOUTUBE AND INVESTING HEAVILY WAS ALSO ONE OF THE BEST DECISIONS THAT WAS EVER MADE. TODAY, YOUTUBE HAS OVER ONE BILLION USERS AROUND THE WORLD AND IT HAS BEEN USED TO DEVELOP STARS LIKE MACKLEMORE AND JUSTIN BIEBER, ALTHOUGH WE WILL NOT DWELL ON THAT ONE FOR TOO LONG. [LAUGHTER] IT HAS HELPED TO BUILD COMPANIES LIKE GO PRO AND HAS SHINED LIGHT ON VENEZUELA, EGYPT, AND UKRAINE. THEY SHARE SONGS LIKE PHARRELL'S "HAPPY" AND VIDEOS LIKE THIS ONE. (music) DO THE HARLEM SHAKE (music) THAT'S THE SHORTENED VERSION. [APPLAUSE] THAT WAS IN THE LIBRARY. ANYWAY, YOU GUYS ARE VERY TALENTED. THAT WAS REALLY GOOD SHAKING. [LAUGHTER] YOUTUBE OVER A RELATIVELY SHORT TIME HAS BECOME THE PRIMARY PLATFORM FOR PEOPLE TO ENTERTAIN, DANCE, SING, LAUGH, LOVE, LEARN. IF I HAD NOT OWNED UP TO MY MISTAKE AND CONFRONTED FAILURE FAST, I WOULD NOT BE HERE TODAY. MAYBE ANOTHER POSSIBLE THING FOR YOU GUYS TO REMEMBER -- I'M TRYING TO HELP YOU GUYS. WHEN YOU FAIL, FACE YOUR FAILURE . FACE IT HEAD-ON. ADMIT IT AREA TO GROW FROM IT. NO ONE KNOWS WHAT THE RIGHT ANSWER IS AND EVERYONE WILL FACE FAILURE. IDEAS THAT WERE ONCE CAN'T MISS, MISS. COMPANIES THAT WERE SUREFIRE WENT DOWN IN FLAMES. IT'S WHAT YOU DO WHEN THAT HAPPENS THAT DETERMINES WHO SUCCEED TO DOES NOT. IT'S PART OF THE PROCESS. IT'S WHAT MAKES US WHO WE ARE. AS I LOOK OUT AT ALL OF YOU, I'M REMINDED OF MY OWN GRADUATION. I REMEMBER THERE WERE AN AWFUL LOT OF QUESTION MARKS FORMING. GRADUATING, LEAVING BEHIND MY FRIENDS, MY COLLEGE LIFE IN THAT IT HAD TO FIGURE OUT WHAT TO DO WITH MY REAL LIFE. I HAD NO IDEA WHAT I WAS GOING TO DO. I HAD NO JOB LINED UP, NO PROSPECT. MY BIG PLAN WAS TO GO HOME, LIVE WITH MY PARENTS, SHARE THE FAMILY CAR WITH MY LITTLE SISTER. FOR SOME OF YOU, THAT MIGHT SOUND LIKE A STRANGE FEAR. HOPKINS IS A UNIQUE PLACE. SOME OF YOU HAVE KNOWN EXACTLY WHAT YOU WANTED TO DO SINCE YOU SET FOOT ON THIS CAMPUS. MANY OF YOU HAVE USEFUL DREAMS, BIOMEDICAL ENGINEERING. PUBLIC HEALTH. ECONOMICS. [LAUGHTER] APPLIED MATH. COMPUTER SCIENCE. WHAT ELSE AM I MISSING? OK, ALL THOSE OTHERS. THOSE, TOO. THOSE ARE USEFUL DEGREES. I HAD A DEGREE IN HISTORY AND LITERATURE. WHICH IS A GREAT DEGREE, TOO, BUT THEY ARE SOME OF THE LEAST PRACTICAL MAJORS AND I COMBINED THEM. IT'S NOT LIKE I DIDN'T HAVE AN IDEA ABOUT WHAT TO DO AFTER GRADUATING. I THOUGHT ABOUT TAKING THE FOREIGN SERVICE EXAM, SPENDING LIFE AS A DIPLOMAT. I EVEN THOUGHT ABOUT MEDICAL SCHOOL AND HOW I COULD SAVE SICK PEOPLE, BUT THEN I ALSO THOUGHT ABOUT WAITING TABLES, MAYBE OPENING A CUPCAKE SHOP. IN THE MEANTIME, LIFE INTERVENED. I BECAME PRACTICAL. I NEEDED MONEY AFTER GRADUATION AND MY PARENTS WERE NOT GOING TO PAY MY WAY ANYMORE. I STOPPED WORRYING ABOUT GETTING THE RIGHT JOB AND I FOCUSED ON JUST GETTING A JOB. ALTHOUGH IT WAS QUITE DIFFICULT THAT THE TIME, I NEED TO THANK MY PARENTS FOR FORCING ME OUT INTO THE WORK FORCE. MY MOM AND DAD ARE HERE TODAY. THANK YOU FOR MAKING ME GET UP, GET OUT, AND DO SOMETHING. [APPLAUSE] THAT SOMETHING TURNED OUT TO BE TECHNOLOGY. WITH JUST A FEW COURSES OF COMPUTER PROGRAMMING, I FOUND WORK FOR A SMALL EDUCATIONAL STARTUP IN PALO ALTO. TECHNOLOGY WAS CREATED. I COULD BUILD WINGS FOR PEOPLE ALL OVER THE WORLD. IT WAS THE START OF A JOURNEY THAT HAS LED NEED TO INCREDIBLE PLACES. IT WAS NEVER MY PLAN. MAYBE ONE THING MORE TO TRY TO REMEMBER IS PLANS ARE MADE TO BE BROKEN. YOU NEED TO BE PREPARED TO EXPLORE A BIT, MAKE DECISIONS ON WHAT YOU FIND, ENJOY, DISCOVER. I NEVER WOULD HAVE EXPERIENCED ANY THAT OR STARTED MY CAREER IN TECH, JOINED GOOGLE, LED YOU TO IF I TRIED TO STICK TO A SPECIFIC PLAN THAT I HAD MADE WHEN I WAS YOUR AGE. THE INTERNET AS WE KNOW IT DID NOT EXIST YET. WE NEED TO THINK ABOUT OUR PLANS BEING WRITTEN IN PENCIL, NOT PAN. I GUARANTEE YOU WILL CHANGE COURSE, GO BACKWARDS, SIDEWAYS. SOME OF YOU WILL NEED TO ADJUST THE PLANS YOU CURRENTLY HAVE BECAUSE THEY WILL TURN OUT TO BE THE WRONG FIT. SOME OF YOU WILL START A BUSINESS. SOME OF YOU WILL FALL IN LOVE AND MOVE HALFWAY ACROSS THE WORLD. SOME OF YOU COULD OPEN A CUPCAKE SHOP. THANK YOU, IN ADVANCE, TO THOSE PEOPLE. THERE'S THE OLD JOHN LENNON QUOTE. LIFE IS WHAT HAPPENS WHEN YOU ARE BUSY MAKING OTHER PLANS. AS YOU SIT THERE AND LOOK AROUND SAYING YOU STILL HAVE A LOT TO FIGURE OUT, I DON'T KNOW EXACTLY WHERE I'M HEADED, JUST KNOW THAT IT'S OK AND YOUR PARENTS SHOULD HEAR THAT, TOO. IT'S OK. IF YOUR PARENTS HAVE CONCERNS, THEY CAN TALK TO MINE. THEY ARE RIGHT OVER THERE IN THE FRONT ROW. MY PARENTS COULD PROBABLY WRITE A BOOK OF THEIR ROUND ABOUT THE THREE CRAZY DAUGHTERS AND THE JOURNEYS WE TOOK ALONG THE WAY THAT ENCOMPASSED A BABYSITTING, INVESTMENT BANKING, SIBERIA, LEARNING SWAHILI, CHILDHOOD OBESITY, AND STARTING A PERSONAL GENOMICS COMPANY. SO FAR, WE'VE TURNED OUT OK. I'D LIKE TO TAKE THIS OPPORTUNITY TO BANK OUR PARENTS AND THOSE WHO HAVE SUPPORTED US TO GET TO THIS POINT SO FAR IN THANK THEM IN ADVANCE FOR THEIR SUPPORT AS YOU FUMBLE, FRIGID, AND FAIL SOMETIMES AND FIGURE OUT THE RIGHT PATH FOR YOU. FOUR WERE EVER THAT PATH GOES, I PROMISE IT COULD NOT HAPPEN WITHOUT THE PEOPLE SUPPORTING YOU, FILLING THE STADIUM WHO ENCOURAGE AND INSPIRE YOU TO GET THERE. LET'S GIVE THEM ALL A BIG THANKS NOW. [APPLAUSE] IF YOU HAD TOLD HOPKINS CLASS WHEN I GRADUATED BUT THE WORLD WOULD BE TRANSFORMED BY THE INTERNET, THAT 2 BILLION PEOPLE WOULD BE CONNECTED ONLINE, THAT YOU WOULD FIND ALL THE WORLD'S KNOWLEDGE IN YOUR POCKET, THAT YOU COULD MAP FULL GENOMES FOR A FEW THOUSAND DOLLARS, DEVELOPED TECHNOLOGY LIKE STAR TREK COME AND NO ONE WOULD HAVE BELIEVED YOU. ACTUALLY, THIS IS HOPKINS SO THERE PROBABLY WOULD HAVE BEEN A FEW WHO SAID, "DUH. WE KNEW THAT." FOR MOST OF US, THE FUTURE WAS BEYOND OUR IMAGINATION AS IT IS BEYOND YOURS. THIS GENERATION THAT HAS GROWN UP IN A DIGITAL WORLD, YOU UNDERSTAND THE POWER OF CONNECTION LIKE NO OTHER CLASS THAT CAME BEFORE YOU. YOU CAN MAKE AN IMPACT FAR GREATER THAN THE ENGINEERS, SECRETARIES, AND 22 NOBEL LAUREATES WHO CAME BEFORE YOU ON THIS CAMPUS. YES, YOU. ALL OF YOU HERE WEARING THOSE BLACK HATS AND BLACK ROBES. YOU HAVE OPPORTUNITIES THAT NONE OF THEM COULD HAVE IMAGINED AND NOW YOU HAVE AN EDUCATION THAT WILL ALLOW YOU TO DESIGN AND CREATE THE FUTURE FOR ALL OF US. THE WORLD IS SPINNING FASTER, BUT IT'S AT YOUR FINGERTIPS. YOU CAN SPIN IT FOR YOURSELF. YOU, AS BLUE JAYS, CANCEL SOAR. REMEMBER THIS IF YOU REMEMBER NOTHING ELSE. YOU CAN BE THE CRAZY KID AND SOME LADIES ARRIVED GOING ON AND ON ABOUT HOW YOU WILL CHANGE THE WORLD AND THEN YOU CAN GO OUT AND ACTUALLY DO IT. SO THANK YOU, CONGRATULATIONS JOHNS HOPKINS CLASS OF 2014. KEEP ON THINKING. 

留下您對本課程的評論
標題:
您目前為非會員,留言名稱將顯示「匿名非會員」
只能進行20字留言

留言內容:

驗證碼請輸入1 + 6 =

標籤

現有標籤:1
新增標籤:


有關本課程的討論

目前暫無評論,快來留言吧!

Creative Commons授權條款 本站一切著作係採用 Creative Commons 授權條款授權。
協助推廣單位: