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專題


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翻譯:周昀蓉(簡介並寄信)
編輯:陳玉侖(簡介並寄信)


除了一般專題資訊外,下列還有列出一些過去的專題題目 (春季 2003 以及更早期) 和一個2003年春季班的小組專題範本。
In addition to general project information, a number of past project topics (Spring 2003 and earlier) and a sample project from the Spring 2003 term are listed below.

專題背景
Project Background

專題構想是由一群已登記學生的興趣與經驗中逐漸發展出來。這個班級的組成非常多元化,其中學生的背景包含工程、臨床醫學、公共衛生、商學、教育和政務。因此我們為了小組的專題構想提供幾種 "進程",供給各個小組符合各組需求,渴望,以及普遍興趣的選擇。請從四個進程中選擇兩項去完成。
The design projects have been developed to draw upon the interests and experiences of the enrolled students. The composite of the class is exceptionally diverse and includes those with backgrounds in engineering, clinical medicine, health policy, business, education, and government. Thus we have provided several "tracks" for the group design projects to provide a choice for each groups needs, wants, and general interests. Please select two of the four tracks to complete.

學生們所建議的解決方案是根據這個課程所學習到的工具和原理,並且會在課程的最後一天報告,做為一個應用設計。透過與贊助商的互動的機會將會提高解決方案用於真實世界的實用性。過去幾年贊助導向的計畫包含從輝瑞保健公司、默克集團、強生集團、麻省總醫院、和華納蘭伯特藥廠。(注意:今年全體教授執行與支援一項特殊計畫,幫助學生了解如何透過改善臨床和生物資訊系統的使用,盡力支援反生物恐怖主義。)
Students' proposed solutions will draw upon their understanding of tools and principles acquired during the course and will be presented as an application design on the final day of the course. Opportunities to interact with corporate sponsors will enhance the emphasis on practical solutions to real world problems. Sponsored driven projects in past years have included those from Pfizer Health Solutions, Merck, Johnson and Johnson, Mass General, and Warner Lambert. (Note: A special project will be organized and supported by the faculty this year to help students identify ways to support efforts to combat bio-terrorism through improved uses of clinical and bioinformatic systems.)

專題的共同要求
Common Elements for Each Project

  1. 1. 小組專題目標;提議的產品或是服務方案
    Objective of the group project; proposed product or service solution
  2. 2. 企業總覽 (所分析的企業名稱)
    Industry summary (the name of the analyzed industry)
  3. 3. 競爭分析;波特模型;總體產業五力的評估;進入障礙
    Competitive analysis; Porter Model; evaluation of macro-industry forces; barriers to entry
  4. 4. 細部利害關係人分析: 包含業界代表性的競爭策略
    Micro-stakeholder analysis: including representative competitive strategies within the Industry
  5. 5. 目前解決方案的普遍問題
    Universal problems with current Solutions
  6. 6. 現行互動的圖示 - 新提議方案 - "生活中的一天"情境
    Interaction diagrams existing - new proposed solution - "A day in the life" scenario
  7. 7. 考慮成本、品質和通路
    Reflection on cost, quality, and access

進程 1: 行銷計畫
Track 1: Marketing Plan

額外要求內容
Additional Elements Required

市場分析
Market Analysis

  1. 1. 市場背景
    Market Background
  2. 2. 市場未來定位
    Future Directions of Market
  3. 3. 市場規模/預測
    Market Size/Forecast
  4. 4. 顧客/顧客區分
    Customers/Customer Segmentation
  5. 5. 目標市場區隔
    Target Market Segments
  6. 6. 定價
    Pricing
  7. 7. 促銷
    Promotion
  8. 8. 產品定位
    Product Positioning
  9. 9. 行銷策略
    Sales Strategy

推薦閱讀資料
Recommended Readings

輕鬆行銷十二章 麥格羅: Probus Publishing, 1992 LARKIN.(編者註:繁體中文版,李碧芬譯,臺北市 : 麥格羅.希爾, 1999)
12 Simple Steps to a Winning Marketing Plan. Chicago: Probus Publishing, 1992 LARKIN.

進程 2: 商業計劃
Track 2: Business Plan

額外要求內容
Additional Elements Required

  1. 1. 合夥
    Partnering
  2. 2. 人員計劃
    Staffing Plans
  3. 3. 顧問委員會
    Advisory Board
  4. 4. 風險管理 (特別風險分析和應對多變情境)
    Risk Management (analysis of specific risks and address various scenarios)
  5. 5. 財政計劃與所需資源
    Financial Projections and Resources Required
  6. 6. 近期里程碑與開銷
    Near Term Milestones and Expenses
  7. 7. 長期規劃
    Long Term Projections

推薦閱讀資料
Recommended Readings

成功的企業計劃書 , California: 1987, PINSON.
Anatomy of a Business Plan. Out of Mind and Into the Marketplace. California: 1987, PINSON.

進程 3: 產品設計
Track 3: Product Design

額外要求內容
Additional Elements Required

產品
The Product

  1. 1. 產品定義與目標
    Product Definition and Goals
  2. 2. 產品需求/詳述
    Product Requirements/Specifications
  3. 3. 預期產品生命週期
    Expected Product Lifecycle
  4. 4. 產品擴充套件,第三方工具組
    Product Add-ons, Third Party Tool Sets
  5. 5. 後續(第二代)產品
    Follow-on Products

使用者記錄 (依購買人區分)
User Profile (Differentiate from buyer)

  1. 1. 職務說明
    Job Description
  2. 2. 使用者技能,知識,和教育程度
    User Skills, Knowledge and Education
  3. 3. 工作型態
    Work Style
  4. 4. 關切(的事情)
    Concerns
  5. 5. 所缺乏(的事情)
    Wants
  6. 6. 需求
    Requirements
  7. 7. 工作環境
    Work Environment

推薦閱讀資料
Recommended Readings

美國食品與藥物管理局(Food and drug Administration)制定健康照護產品發展計畫規章 Milwaukee: ASQC Quality Press, 1997. Whitmore.
Product Development Planning for Health Care Products Regulated by the FDA. Milwaukee: ASQC Quality Press, 1997. Whitmore.

進程 4:學習概要或資訊智能辭典
Track 4: Study Schema or Information Lexicon

資訊智能辭典
The Information Lexicon

  1. 1. 基本原理
    Rationale
  2. 2. 目的
    Objectives
  3. 3. 學習構想
    Study Design
  4. 4. 參與人
    Participants
  5. 5. 指導
    Intervention
  6. 6. 主要與次要的指標
    Primary and Secondary Endpoints
  7. 7. 樣本大小(選修)
    Sample Size (optional)
  8. 8. 預期研究完成的時間範圍
    Anticipate Time Frame for Study Completion
  9. 9. 資料收集;附屬協議,間隔,衝突,事件
    Data collection; Sub-Protocols, Intervals, Encounters, Events
  10. 10.分析
    Analysis

簡報大綱
Presentation Outline

小組簡報
GROUP PRESENTATION
時間(分)
TIME (min.)
A. 共同部分
A. Common Elements
釐清專案問題與目的
Clarity of Project Problem and Purpose
2分鐘
2 minutes
解釋關鍵利害關係人與策略定位
Ability to Present Key Stakeholders and Strategic Positioning
4分鐘
4 minutes
討論波特模型與企業總覽
Discussion of Porter Model and Industry Summary
4分鐘
4 minutes
互動的圖解與生命中一天的情境
Interaction Diagrams and Day in the Life Scenario
4分鐘
4 minutes
關鍵影響成本,品質,與通路的角色
Convincing Role Impacting Cost, Quality, Access
4分鐘
4 minutes
B. 進程
B. Tracks
說明選擇該進程的原因
Statement of Tracks Chosen and Why
2分鐘
2 minutes
進程結果呈現
Presentation of Results by Track
10分鐘
10 minutes
C. 問與答 (稍後公佈)
C. Q&A
TBD
D. 講義 (非必要的)
D. Handouts (optional)
利害關係人分析與事件圖
Stakeholder Analysis and Event Diagram(s)

期末報告評分概要
Final Paper Grading Summary

1. 完整性 (包含所有共同部分與進程細節), 簡潔有力的書面報告 40%
1. Completeness (all common elements and track details inclusive), clear and concise writing 40%
2. 假想的陳述 (特別指有缺乏資訊) 20%
2. Statement of assumptions (especially where information is lacking) 20%
3. 在共同部分和進程中,論點陳述的力道 25%
3. Strength of reasoning of arguments made in the common elements section and tracks 25%
4. 格式與撰寫技巧 15%
4. Formatting and presentation skills 15%

課程一開始分發給每個學生的資料,是由贊助商與課程教授所提供,是一頁包含專題書的專題提案描述。(PDF) 所呈送的專案描述可能非常的簡短 (一頁), 但是其中應該包含列於專題提案樣本中的所有資訊 .。以下包含2003,2002 和 2001 的專題題目,以及其他範例專題題目。
Corporate Sponsors and course faculty are encouraged to submit one-page project proposal descriptions for inclusion in the project book to be distributed to the students at the start of the course. Submitted project descriptions may be very brief (one page) but should also include all the information listed in the project proposal template (PDF). Below are proposal topics from 2003, 2002 and 2001, as well as other sample project topics.

2003 專題提案
2003 Project Proposals

學生提案
Student Proposals

  • 麻省理工學院健康科學與科技和尼奧公司:提升兒童健康的合作方案
    MIT Health Science & Technology and Neopets.com: Joint Solutions for Children's Health Promotion
  • 安地斯健康與發展協會(www.andeanhealth.com): 履行且評估一個厄瓜多爾鄉村的簡易遠距醫療服務(PDF)
    Andean Health & Development (www.andeanhealth.com): Implementation and Evaluation of a Simple Telemedicine Service in Rural Ecuador (PDF)
  • 整合醫院研究室、藥劑和通聯資料庫
    Integrated Hospital Lab, Pharmacy and Communication Databases
  • 病患為中心的資訊管理系統
    Central Patient Information Management System

教授提案
Faculty Proposals

  • Ardais公司: 在臨床基因研究中,評估科技解決方案所支援病患監測知情同意資訊取得程序。
    Ardais Corporation: Evaluation of Technology Solutions to Support the Patient Informed Consent Process in Conducting Clinical Genomic Research
  • 波士頓兒童病院: 生物防禦偵測的開發原型
    Children's Hospital Boston: Developing Models for Bioterrorism Detection
  • 網界醫學學會: SimOutbreak: 一個以電腦為基礎的模擬,教導緊急第一線和醫療人員關於流行病與生物災難管理
    The Institute of Cybermedicine: SimOutbreak: A Computer-based Simulation for Teaching Epidemiology and Biological Disaster Management to Emergency First Response and Medical Personnel
  • 網界醫學學會:一個以電腦協助篩選與治療危險酗酒的方法
    The Institute of Cybermedicine: A Computer-assisted Method for Screening and Treatment for Risky Drinking
  • 麻州生技協會: 藥物開發與資訊學: 殺手 - App. 藏匿在灌木叢嗎?
    Mass Biotech Council: Drug Discovery and Informatics: Is there a 'Killer – App. hiding in the Bushes?'
  • 賽門鐵克保健公司: 一個以電腦為協助主治憂鬱症管理的系統
    Veritas Health Solutions: A Computer-assisted System for the Management of Depression in Primary Care
  • 賽門鐵克保健公司:在化學,生物,或是放射性武器攻擊後,一套管理恐怖行為引發突湧容量(譯者註:面對一個災難時,不論是門診或住院可以照顧最多的病患的量)的系統
    Veritas Health Solutions: A System to Manage the Behavioral Impact of Terrorism on Surge Capacity Following Attack by Chemical, Biological, or Radiological Weapons
  • Zix公司: 保健電子郵件
    Zix Corporation: Healthy Email

贊助商提案
Corporate Proposals

  • 臨床醫生支援技術 (CST) : 對臨床醫生支援疼痛管理技術做評估與市場分析
    Clinician Support Technology (CST): Evaluation and Market Analysis of CST Pain Manager
  • 臨床醫生支援技術 (CST) : 具高風險生產管理市場的分析
    Clinician Support Technology (CST): Analysis of High-Risk Maternity Management (HRM) Market
  • 牛津生物科學集團: 判斷與評估新興臨床診斷的投資機會
    Oxford Bioscience Partners: Identification and Evaluation of Investment Opportunities in Emerging Clinical Diagnostics


2002 期末專案
2002 Final Projects

  • Intellego公司
    Intellego Corporation
  • 病人網絡門戶
    PatientSite
  • 生物資訊學空間評估
    Evaluation of the Bioinformatics Space
  • GlucoGPS(譯者註:利用非侵入式量測與無線傳輸的產品): 產品設計與市場策略
    GlucoGPS: Product Design and Marketing Strategy

2001專題
2001 Projects

教授提案
Faculty Proposals

  • eMedex: 日本以市場為基礎的線上背痛篩選評估工具
    eMedex: Japanese Market-based Online Back Pain Screening Tool
  • 麻省醫院: 以網際網路為基礎的系統,在受測順序與實驗結果陳述時,利用專家系統軟體和實驗室醫學專家提供醫師專家指導建議。
    Massachusetts General Hospital: An Internet-based System Utilizing Expert System Software and Laboratory Medicine Experts to Provide Physicians with Expert Guidance in Test Ordering and Interpretation of Laboratory Results
  • "省醫院: 評估床邊輸入泵技術
    Massachusetts General Hospital: Assessing Infusion Pump Technologies at the Bedside
  • 默克: 互動數位教育模組對醫師的效用
    Merck: Effectiveness of Interactive Digital Education Modules for Physicians
  • 默克: 評估醫師與病人間電子化通信的選擇和藥劑師在這個通路所扮演的角色
    Merck: Evaluation of Physician-Patient e-Communication Options and Role of Pharma in Supporting this Channel
  • 默克: "病患 CME"的評估
    Merck: Evaluation of "Patient CME"
  • 網際醫學協會,哈佛大學醫學院:互動式預防風險模式系統對各種型態癌症減少終生機率的影響
    Institute of Cybermedicine, Harvard Medical School: The Impact of an Interactive Preventative Risk Profiling System to Reduce Tife Time Risk for Various Types of Cancers
  • 哈佛前鋒醫學中心:在使用電腦病歷系統中的可穩定取得疾病管理工具
    Harvard Vanguard Medical Associates: Readily Available Disease Management Tools Within a Computerized Medical Record System
  • 哈佛前鋒醫學中心:減少感覺中樞或認知損傷的病人用藥發病的技術
    Harvard Vanguard Medical Associates: Techniques for Decreasing Medication Morbidity in the Patient with Sensory or Cognitive Impairments
  • 哈佛國際醫院: 以網路為基礎的學校教學活動
    Harvard Medical International: Web-based Medical Curriculum Development
  • Healinx公司:作為實驗室資訊系統介面的評估: 機會與障礙
    Healinx, Inc.: As Assessment of Interfaced to Laboratory Inforamtion Systems: Opportunities and Obstacles
  • 網際醫學協會,哈佛大學醫學院:一個以電腦協助篩選與治療危險酗酒的方法
    Institute of Cybermedicine, Harvard Medical School: A Computer-Assisted Method for Screening and Treatment for Risky Drinking
  • 網際醫學協會,哈佛大學醫學院: SimOutbreak: 一個以電腦為基礎的模擬,教導緊急第一線和醫療人員關於流行病與生物災難管理
    Institute of Cybermedicine, Harvard Medical School: SimOutbreak: A Computer-based Simulation for Teaching Epidemiology and Biological Disaster Management to Emergency Personnel
  • LifeStart: 互動式員工生產率/缺勤的健康預防管理系統所帶來的衝擊, 和保健照護成本的關聯
    LifeStart: The Impact of an Interactive Preventative Health Management System on Employee Productivity/Absenteeism, and Correlation to Associated Health Care Costs
  • 原型技術: 普遍的病患監測與模型
    Archetype Technologies: Pervasive Patient Monitoring and Modeling
  • 原型技術: 以錄音帶為基礎的會面系統(譯者註:用於手術房或家中,當未獲得允許進入時)
    Archetype Technologies: Bot -Based Medical Interview System
  • CareGroup: 電子化健康協會
    CareGroup: E-Health Institute
  • CareGroup: 病人網絡門戶: 聯繫病患家屬與病患的系統
    CareGroup: PatientSite: System for Connecting Patients with Providers

學生提案
Student Proposals

  • 病患自我管理線上病歷 (SMMR)
    Patient Self Managed Web-based Medical Record (SMMR)
  • 線上癡呆症篩量表
    Online Dementia Screening Instrument
  • 針對以網路為基礎、病患自控式、臨床資訊交換網路的市場暴露策略計畫
    Strategic Planning for Market Exposure of a Web-based, Patient Controlled, Clinical Information Exchange Network
  • 建構一個彈性電子醫療觀察儲存庫
    Building a Flexible Electronic Medical Observation Repository
  • 針對強姦、自殺、憂鬱症,和其他精神上健康問題的線上危機支援資源
    Online Crisis Support Resources for Rape, Suicide, Depression, and Other Mental Health Issues

其他範例專題
Other Sample Projects

  • 設計一個以電腦為協助主治憂鬱症管理的系統
    Design a computer-based system for managing depression in primary care
  • 設計一個用來篩選學生是否具有酗酒可能性的互動語音回覆 (IVR) 系統, 系統也會提供簡短的報告,以電腦協助減少使用酒精的機會
    Design an interactive voice response (IVR) system for screening students for risky drinking that also provides a brief, computer-assisted intervention to reduce risky use of alcohol
  • 設計一個醫師資料系統,會利用全球網際網路作為多媒體教育資源連結到一個無償、自動化的自我評估與持續醫學教育的系統
    Design a physician profiling system that is linked to a voluntary, automated self-assessment and continuing medical education system using the WWW as a multimedia educational resource
  • 設計一個以電腦為基礎的系統,利用"最佳實行"的專家所建立一致的管道,使得臨床指導方針能自動用於整合傳遞系統
    Design an computer-based system for automating clinical guideline generation for use within integrated delivery systems, using a consensus building process among a group of "best-practice" experts
  • 設計一個系統可以提高堅持飲食、運動、與藥物治療程序,使得減少病患罹患冠心病的風險
    Design a system for enhancing adherence to diet, exercise, and medication programs that reduce risk factors among patients with coronary heart disease
  • 為護士設計一個專門提供量身訂做教育用錄影的系統, 使用醫院病房中病患電視作為互動管道
    Design a system for nurses to produce tailored educational videos for use after discharge by using the patient's TV in their hospital room as an interactive terminal
  • 設計一個一致、標準化、網際為基礎的方法,用以回報藥物不良反應給藥商
    Design a uniform, standardized, web-based method for reporting adverse drug reactions to pharmaceutical manufacturers