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翻譯:于曉偉(簡介並寄信)
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課程單元 閱讀資料
第一部份 : 分析工具
PART I: TOOLS FOR ANALYSIS
1 導論
Introduction

短篇商業報導介紹今日的國際商業情勢。
Some short business press readings that illustrate challenges of international business today.

Engardio, Pete, Aaron Bernstein, and Manjeet Kripalani 「這是你的下一個工作嗎?」《商業周刊》 February 3, 2003
Engardio, Pete, Aaron Bernstein, and Manjeet Kripalani. "Is
Your Job Next?" Business Week. February 3, 2003.

2 產業要素
Industry Factors

Prahalad,C. K.,and Uves Doz 「描繪企業的特色」 跨國企業之使命第二章.自由出版社,1987
Prahalad, C.K., and Yves Doz. "Mapping the Characteristics of a Business." Chapter 2 in The Multinational Mission. The Free Press, 1987.

Lessard,Donald R. 「全球策略分析體制」 策略管理教育期刊 Senate Hall Academic Publishing,2003. (亦公布網路上:策略管理教育期刊).
Lessard, Donald R. "Frameworks for Global Strategic Analysis." Journal of Strategic Management Education. Senate Hall Academic Publishing, 2003. (Available online at the Journal of Strategic Management Education.)

3 位置要素 : 國家競爭優勢的根源
Location Factors: National Roots of Competitive Advantage
Michael Porter 「國家的競爭優勢」 文章第90211號 哈佛商業雜誌 90-2. March-April 1990,pp 73-93
Michael, Porter. "The Competitive Advantage of Nations." Article No. 90211. Harvard Business Review 90-2. March-April 1990, pp. 73-93.
4 講課四: 企業特有優勢: 地理位置優勢、地理位置附著優勢及性能
Firm-Specific Advantages: Location-Based Advantages, Location-Bound Advantages, and Capabilties
Kogut, Bruce 「全球策略計劃: 比較及競爭的加值鍊」 Gupta and Westney第一章
Kogut, Bruce. "Designing Global Strategies: Comparative and Competitive Value-Added Chains." Chapter 1 in Gupta and Westney.

Westney, Eleanor 「國際化之序列模型摘記」 (網路課程)
Westney, Eleanor. "A Note on Sequential Models of Internationalization." (Course Website)

Deveny, Kathleen 「麥克世界? 麥當勞可在任何地方製作大麥克漢堡,但是在國外複製其文化卻不是件容易的事。」《商業周刊》 October 13, 1986, pp 78-86
Deveny, Kathleen. "McWorld? McDonald's Can Make a Big Mac Anywhere, But Duplicating Its Culture Abroad Won't Be So Easy." Business Week. Oct 13, 1986, pp. 78-86.

Serwer,Andrew E. 「麥當勞全球致勝之路」 財富 October 17, 1994, pp 103-116
Serwer, Andrew E. "McDonald's Conquers the World." Fortune. Oct. 17, 1994, pp. 103-116
.

5 可變式跨國營運模式
Changing Models of Cross-Border Business
Bartlett, Christopher A., and Sumantra Ghoshal. 「管理跨國企業: 新式組織響應」Gupta and Westney第七章
Bartlett, Christopher A., and Sumantra Ghoshal. "Managing Across borders: New Organizational Responses." Chapter 7 in Gupta and Westney.
6 全球競爭之變化因子
Changing Dynamics of Global Competition
Yip,George. 「全球策略-無數的國家」 Gupta and Westney第二章
Yip, George. "Global Strategy - In a World of Nations." Chapter 2 in Gupta and Westney.
第二部份:管理跨國企業
PART II: MANAGING ACROSS BORDERS
7 從國際化發展公司特有優勢-市場之全球化
Developing Firm-Specific Advantages from Being International - The Globalization of Markets
Hart,Stuart,and Mark Milstein. 「全球永續力與有創意的毀滅工業」 Gupta and Westney第六章
Hart, Stuart, and Mark Milstein. "Global Sustainability and the Creative Destruction of Industries." Chapter 6 in Gupta and Westney.
8 「從國際化發展公司特有優勢-供應鍊之全球化」
Developing Firm-Specific Advantages from Being International - The Globalization of the Supply Chain
Levy,David. 「國際供應鍊之精實生產」 Gupta and Westney第三章
Levy, David. "Lean Production in an International Supply Chain." Chapter 3 in Gupta and Westney.
9 「從國際化發展公司特有優勢-科技之全球化」
Developing Firm-Specific Advantages from Being International - The Globalization of Technology
Birkinshaw,Julian M.,and J. N. Fry. 「發展新市場的分支計劃」 Gupta and Westney第九章
Birkinshaw, Julian M., and J. N. Fry. "Subsidiary Initiatives to Develop New Markets." Chapter 9 in Gupta and Westney.
10 擴展海外版圖:跨國併購
Expanding Abroad: Cross-Border M&A
Ghemawat, Pankaj, and Fariborz Ghadar. 「全球超合併之令人質疑的邏輯」 文章第R00405號 哈佛商業評論 July-August 2000.
Ghemawat, Pankaj, and Fariborz Ghadar. "The Dubious Logic of Global Megamergers." Article No. R00405. Harvard Business Review. July-August 2000.
11 擴展海外版圖:從新興市場開始
Expanding Abroad: From Emerging Markets
Dawar,Niraj,and Tony Frost. 「與巨擘競爭:擁有新興市場的企業之求生策略」 文章第99203 哈佛商業評論 March-April 1999.
Dawar, Niraj, and Tony Frost. "Competing with Giants: Survival Strategies for Emerging Market Companies." Article 99203. Harvard Business Review. March-April 1999.
12 擴展海外版圖:跨國風險管理
Expanding Abroad: Cross-Border Risk Management
13 期末考
In-Class Final Exam

 
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