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本頁翻譯進度

燈號說明

審定:無
翻譯:林隆全(簡介並寄信)
編輯:李詩健(簡介並寄信)

以下是學生團隊根據實習經驗所寫的一些案例之摘要。


Infnet

Infnet集團針對巴西公司的IT專家提供專業化、高品質的訓練。由於拉丁美洲的網路狂熱,該公司在1996到2000年經歷爆炸性的成長。那段期間,該集團發展了三家不同公司和經營模式:Instituto Infnet在里約熱內盧提供超過六十種現場課程 ;TopMaster提供客製化課程以滿足巴西大公司的特定需求;TIMaster則推出超過五十種線上課程。

2000到2002年,巴西嚴重經濟衰退,伴隨著網路泡沫破碎,衝擊該國的技術部門。Infnet利用品牌舉債經營,度過這段危機,且在2002年被Endeavor認可,強化該公司在教育訓練的地位。
(譯註:自1994 年創立以來,Endeavor Information Systems Inc. 始終在提供完整的圖書館解決方案。憑藉著在圖書館業擁有堅強傳承的經營團隊為基礎,Endeavor 集團的生產線發展紮根於知識、承諾與擁抱新科技。由於客層包括大大小小的圖書館,而且抱持著對產品發展的遠見與承諾,Endeavor Information Systems 開始邁向圖書館業經營管理的未來。)

該公司需要決定的是成長策略:進入正式教育的市場,或是繼續其成長有限的核心業務?創業夥伴在這方面有不同的意見。在下一波不可預期的景氣衰退中,該公司會變成什麼樣子?

Editorial Mapas

Javier Arredondo在2001年創辦Editorial Mapas雜誌社。該公司透過第一份、高度成功的雜誌:TravesAas,很快地在墨西哥市場贏得堅固地位。

TravesAas定位在全世界尤其是墨西哥的高檔旅遊。該公司相當成功且TravesAas的名號廣為流傳,但創辦者的心理很清楚,為了建立一個成功的雜誌社,創辦多種雜誌是必要的,一方面是透過多樣化減輕風險,一方面是取得規模經濟的優勢。

Javier和Gatopardo的創辦者以及經理維持良好的人際關係,Gatopardo打算合併TravesAas。Gatopardo是一份類似Vanity Fair的雜誌,在12個拉丁美洲國家發行。
(譯註:《Vanity Fair》目前是CondenNast雜誌集團旗下地位僅次於《Vogue》的另一時尚雜誌。)

Editorial Mapas應該和Gatopardo合併嗎?合併能為該公司提供一個良好的成長途徑嗎?如果合併案繼續進行,應該談什麼條件?

New Margin Ventures

聯創投資管理有限公司(New Margin Ventures)是一家在上海註冊成立的創業投資管理公司,1999年七月成立,管理三支基金,總額超過一億美元。身為中國最初成立的創投公司之一,該公司面臨巨大的機會及挑戰。隨著中國經濟變化以及該公司的成長,該公司需要規範今後的投資與成長策略:應該聚焦在什麼領域?需要發展什麼能力?需要吸引什麼樣的人才?應該追求什麼樣的交易?




Below are abstracts from some of the cases developed by student teams as a part of their internship experiences.


Infnet

Grupo Infnet offers specialized, high-quality training to IT professionals in Brazilian companies. The company experienced explosive growth from 1996 to 2000 due to the Internet hype in Latin America. During that time, the holding company developed three distinct companies and business models: Instituto Infnet, which offered more than sixty presential courses in Rio de Janeiro; TopMaster, which customized courses to meet the specific needs of Brazil's main corporations; and TIMaster, that developed and delivered more than fifty online courses.

From 2000 to 2002 an important economic downturn in Brazil coupled with the Internet bubble burst strongly affected the technology sector in the country. Infnet managed to leverage its brand to weather the crisis and strengthened its position when in 2002 it was accepted into the Endeavor network.

The company needed to decide upon a growth strategy: either get into the formal education segment or continue in its core business, with a modest organic growth. The founding partners had opposing views in this respect… where would the company go next in the midst of a US recession that is unpredictable in its timeline?

Editorial Mapas

Javier Arredondo founded Editorial Mapas in 2001. The editorial company quickly achieved a strong position in the Mexican market through its first, highly successful magazine: Traves穩as.

Traves穩as is focused on up-scale travel through the world and particularly through Mexico. The company was quite successful and the Traves穩as title had become very popular but it was clear in the founders' mind that to build a successful editorial business multiple magazine titles were required both to mitigate risks through diversification and to take advantage of the large economies of scale that rule in the industry.

Javier holds a strong personal relationship with the founders and managers of Gatopardo -similar to Vanity Fair with presence in 12 Latin American countries-who proposed a merger with Traves穩as.

Should Editorial Mapas go through with the merger? Would it provide a good growth avenue for the company? If the merger was pursued, under what terms should it be done?

New Margin Ventures

New Margin Ventures is a venture capital management company based in Shanghai. It was founded in July 1999 and has over US$100M under management in three funds. As one of the first Venture Capital companies ever created in China, it faced great opportunities but also great challenges. As the Chinese economy changes and the company grows, it needs to define its investment and growth strategy moving forward: what sectors should it focus on? What capabilities does it need to develop? What kind of talent does it need to attract? What types of deals should it pursue?




 
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