MIT OpenCourseWare

教學時程

課程單元
1 Lecture: Introduction
2 Lecture: The Customer Decision Process
3 Case Study: Vicks
4 Lecture: Marketing Strategy 1
5 Lecture: Marketing Strategy 2
6 Case Study: Vestron
7 Case Study: Barco
8 Lecture: New Product Development
9 Case Study: Optical Distortion
10 Lecture: Pricing
11 Case Study: Tweeter etc.
12 Lecture: Management of Marketing Channels 1
13 Case Study: Boston Whaler
14 Lecture: Management of Marketing Channels 2
15 Case Study: Michael Bregman
16 Lecture: Advertising
17 Lecture: Advertising at Nike
18 Lecture: Conclusion