MIT OpenCourseWare

課堂講稿

課堂講稿
1 Lecture: Introduction (PDF)
2 Lecture: The Customer Decision Process (PDF)
3 Case Study: Vicks
4 Lecture: Marketing Strategy 1 (PDF)
5 Lecture: Marketing Strategy 2 (PDF)
6 Case Study: Vestron
7 Case Study: Barco
8 Lecture: New Product Development (PDF)
9 Case Study: Optical Distortion
10 Lecture: Pricing (PDF)
11 Case Study: Tweeter etc.
12 Lecture: Management of Marketing Channels 1 (PDF)
13 Case Study: Boston Whaler
14 Lecture: Management of Marketing Channels 2 (PDF)
15 Case Study: Michael Bregman
16 Lecture: Advertising (PDF)
17 Lecture: Advertising at Nike
18 Lecture: Conclusion (PDF)